In order to ensure the smooth and successful progress of things or work, it is usually required to make a plan in advance. A plan refers to a plan document made for an action. So how should we make a plan properly? The following is the planning scheme of opening activities I collected for you. Welcome to share.
Opening Plan 1 Part I [Opening Purpose of New Store]
"Promotion activities" are generally accepted by consumers, and clothing stores are "people-oriented" industries, so the promotion strategy of clothing stores must be "people-oriented", which conforms to the principle of win-win for consumers and enterprises. However, the core contradiction of promotion focuses on the problem of "sales-gross profit-customer income". Therefore, the opening of the new store of Featured Dragon must be based on "giving up gross profit, ensuring passenger flow and sales volume" and ensuring "popularity".
1. Gathering merchants: If enough people flock to the shopping malls in the business district, there will be various merchants, and the formation of merchants will inevitably provide the greatest possibility and probability for various business opportunities in the future business district. Business spirit can be said to be a good transition of "business opportunities".
2. Extending business opportunities: To some extent, the final formation of business opportunities is the result of strong "popularity", and business opportunities will not arise for no reason. In the process of brand consumption, the thickness and strength of "popularity" greatly affect business spirit and business opportunities. If there are business opportunities, it will definitely have a good impact on the brand itself, and it will play a final role in increasing the sales of specialty stores and expanding their influence.
3. Spreading brands: Each brand has a different characteristic culture. It is a key step for consumers to identify brands by transmitting enterprise and product culture. Store atmosphere, display collocation, ornaments decoration, unique purchase point of products and fashion style are the basic elements for consumers to identify brands.
Part II [Behavior of Opening a New Store]
As a propaganda act of a newly opened clothing store, the purpose is to launch the first battle to expand popularity in this region, and it must have the characteristics of high grade, scale, style and high influence, so as to lay a good foundation for building a platform to rapidly enhance popularity. Therefore, the requirements of opening activities must show characteristics: (1) distinctive fashion; (2) easy to identify; (3) easy to spread; (4) influence; (5) Cheerful, etc.
Its main behaviors are:
(1) informality: systematically inform and publicize the store address, new store attributes and brand culture, and convey the first information to consumers;
(2) Impact: the first activity of opening a new store is used to convey the connotation and product characteristics of the store to consumers; With the help of the above news hotspots, the trust and recognition of potential consumers to the store will be enhanced.
(3) Promotion: The relationship between sales and purchase of promotional goods is not necessarily obvious. The main purpose is to let consumers feel the goods through new channels, so as to carry out appropriate promotional activities, attract consumers' attention as much as possible, stimulate their desire for consumption, and make a good impression after the first contact.
(4) Visualization: through the opening activities of new stores, the popularity will be rapidly enhanced, the desire to buy will be injected into potential consumers, the ability will be enhanced in the minds of consumers, and opportunities will be provided for occupying the market.
Part III [Detailed Rules for Activities]
I. Theme of the event:
New shops, new gifts and new fashions.
Fashion, discounts and gifts have been added to the new store.
A new fashion store is a good gift for meeting each other.
The new store opened, exquisite and fashionable.
Second, the activity time:
Activity cycle: from the opening date 10 days (the key is the first 5 days)
Choose Saturday or Sunday, preferably a holiday.
Third, the activity object:
Men from all walks of life aged 25-40;
This activity will also attract some women's consumption through promotional gifts's choice.
IV. Activities: (Shopping Chain)
Happy opening series plan suitable for 40-60 square meters stores.
Double happiness, the door is empty:
Give exquisite dragon souvenirs (DM flyers can also be given) when you enter the store.
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):
☆ A pair of "28 yuan Pure Cotton Socks" will be given to anyone who goes shopping during the activity;
☆ If you buy over 258 yuan during the activity, you will get a beautiful ballpoint pen from 48 yuan;
☆ During the activity, a set of exquisite notebooks with a value of 100 yuan will be given to anyone who purchases over 368 yuan;
☆ During the activity, if you purchase over 488 yuan, you will be given a belt with a value of 138 yuan;
Triple happiness, get a VIP card, where customers have purchased, the top 50 will get a VIP card after registration and become permanent members.
Open a series of happiness schemes suitable for 60- 120 square meters specialty stores or flagship stores;
Double happiness, the door is empty:
Give exquisite souvenirs (or DM leaflets) when you enter the store.
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, buy and send
☆ A pair of "28 yuan Pure Cotton Socks" will be given to anyone who goes shopping during the activity;
☆ If you buy over 258 yuan during the activity, you will get a beautiful ballpoint pen from 48 yuan;
☆ During the activity, a set of exquisite notebooks with a value of 100 yuan will be given to anyone who purchases over 368 yuan;
☆ During the activity, if you purchase over 488 yuan, you will be given a belt with a value of 138 yuan;
Triple happiness, free lottery for shopping
Four times happiness, get a VIP card:
Suitable for activities of cooperation between general agent and monopoly outlets.
Theme Description: Create a publicity atmosphere consistent with the brand demands of characteristic dragons. At the same time, it can attract popularity through the propaganda of triple rewards and directly stimulate consumers' desire to buy.
Activity mode: Break the traditional mode of giving away lottery tickets after shopping and introduce a new way of "winning first and then spending". Customers buy lottery tickets before shopping and participate in the lucky draw (or scratch prize) activities cashed on the spot. The first surprise: anyone who enters the store can get the equivalent lottery ticket with a face value of 30 yuan, and have the opportunity to get a beautiful gift on the spot; The second surprise: whether winning or not, lottery tickets can be spent in shops with the same amount; The third surprise: consumers will have the opportunity to participate in the lucky draw held by the general agent at the end of the year, with rich prizes.
Planning scheme for opening activities II. Preparation of images
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
Share all kinds of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates related to production quality inspection and enterprise honor medals can build up customers' beauty and self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products. Relevant information can be downloaded and printed from the company website -R&D organization website.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. I want to do this project after eye fire treatment, 15 yuan 1 time, and the spa in 20 yuan 1 time, so as to lay a good foundation for the gift of activities, introduce the customers well during the trial operation and see the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined. Division of labor:
Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.
Seven. Activity summary
Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of product, but does not buy it, must write it down and continue to do a good job of tracking introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.
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Opening plan 3 1. 1 event leader}: May Day, let your beauty be fully displayed.
1.2 Activity date: April 29th to May 5th, one week (note: the general activity time should not be too long).
1.3 Purpose of the activity:
(1) Use the May Day activities to attract more new customers into the store, expand the customer base and increase the overall turnover of the store;
(2) At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;
(3) Make customers feel good and enhance the brand image.
1.4 specific implementation plan of the activity:
Hairdressing shop:
Offer 1: During the May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products. Advantage 2: If you spend 178, you can get a voucher with a face value of 18 yuan, and if you spend 480 yuan, you can get a voucher from 58 yuan.
Advantages and disadvantages: add "5 1 yuan" = "88 yuan".
In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.
Beauty salon:
Offer 1: Guanrong value-added experience package: the original price is 568 yuan, and the experience price is 298 yuan (limited to one time).
Offer 2: Royal SPA relaxing muscles and keeping face (188 yuan)+Chinese medicine meridian removing dark circles (158 yuan)+holographic physiotherapy (148- 188 yuan) = 258 yuan.
Offer 3: Take care of 98 yuan and experience the price of 5 1 yuan during the activity.
1.5 Promotion of activities:
(1) The easiest way: send text messages. If you feel that the mobile phone is slow to send short messages, you can use the short message function of some hairdressing salon member management software.
(2) Leaflets: one week in advance, the location can be in several nearby areas. Of course, if your lot is a local busy street, it can also be distributed further away.
1.6 store preparation:
Banners, posters and ribbons are essential to create a warm and wasteful holiday atmosphere. We should remind employees to do a good job, keep smiling and make customers feel warm. And formulate a reward and punishment system.
1.7 End of activity:
(1) Don't think that the activity is over. Make another short message return visit, record the customer's evaluation of this activity, and improve the deficiencies so as to do better next time.
(2) Returning a phone call at a time can increase intimacy, but many consumers are unwilling to answer the phone.