Jin Fu jewelry store in Chenghuang Temple is not fake. Jin Fu Chenghuangmiao Silver House Co., Ltd. was established in 2003. It owns Jin Fu Silver House, Chenghuang Temple Jinlong Jade and other units, mainly engaged in the wholesale and retail of gold, platinum, gold, diamonds, precious stones, jadeite and silver ornaments. At present, the company has more than 20 retail branches in Shanghai, and plans to take Shanghai as the center and radiate the Yangtze River Delta and the national market in the future. The company has successively won the honorary titles of member of Shanghai Gold Exchange, member of Gold Association and member of Shanghai Diamond Association.