1, multidimensional thinking
I participated in the brand self-analysis of a product. When analyzing the advantages of products, I first set the products to have 30 or 20 advantages, and then everyone will take the lead in the storm from all angles and aspects. In this way, the characteristics of their own products are excavated, and the effect is good.
2. Product function expansion
Record the characteristics of the product and expand it after each point. Different word combinations will bring different effects, which can bring some "feelings" to your words and increase persuasiveness.
3, to solve the "conflict" thinking
The essence of products is props to solve contradictions. So how to find consumer conflicts?
(1) points out the irrationality of a certain state in the past and shapes the contrast;
(2) Find the enemy who is consistent with the customer, and then fight back on his behalf;
(3) remoulding the ideal self and stimulating the subconscious needs;
4. Treat every copy with care
Commodity copywriting is equivalent to establishing a page database full of content. A successful copywriter can be a 24-hour propagandist of our products, selling countless goods. The investment value and return rate of a good copy is extremely high. Considering the advantages of all kinds of copywriting, it is absolutely necessary to write every copywriting carefully.
5. Pay attention to SEO collection when writing commodity copy.
Commodity copywriting, not for yourself. Product copywriting is specially written for target customers. The person who is best at writing commodity copy will write the copy to the target object and search engine at the same time. Therefore, the product name appearing in the article should be complete (including brand, keywords, model, etc.). ), which is convenient for search engines to read and include. It should be noted that the frequency of keywords should not be too high, about 3-4 times.
6, the collocation of color pictures
The role of high-quality pictures in copywriting is to make the finishing point. Touching copy also needs convincing pictures. It is best to explain a long story in an illustrated way. After all, commodity copy is not a composition. Journalism research has proved that the reading rate of pictures and descriptions under pictures is many times higher than that of words.
7. Use copywriting to "open" consumers' wallets.
The ultimate goal of copywriting is to cause a sensation and finally make readers "do something". And there is no way to impress people's copy, just like a missed coke, which is tasteless to eat and a pity to abandon. Hubspot wrote in the Guide to Efficient Copywriting: If there is any knack for good copywriting, the most important thing is to treat readers as your friends. Copywriting is like writing a letter to a friend, which makes people feel very comfortable and a little private. Stimulate emotions and make readers feel "you know me". Naturally, some people will take the initiative to buy products, keep the copy concise, keep the logic clear, be loyal to themselves and show their unique style, which can help us quickly close the distance with readers. Besides, we need to practice and adjust constantly.
8. Good copywriting speaks with facts.
If your product has won some awards, or has its own brand story, or is related to a legend, it may be that a celebrity endorsed it, and so on. Can highlight the advantages of the product and can be used to "speak" powerfully.
Although we already have the methods and skills of copywriting, the success of copywriting ultimately depends on whether there is a correct market orientation. Any copy or creativity is the product of thinking and needs to be tested by practice. Excellent copywriting requires a deep understanding of the market. Ok, let's work together for more excellent copywriting! !