What kind of underwear store to open depends on your own investment ability. The better the location, the better the business will be, but the risk of this investment is also greater. Usually, you should choose a pedestrian street with local clothing sales atmosphere. The location must not be too remote, and the wine is not afraid of the deep alley. The location you choose must be the place where the target consumers often haunt.
What kind of brand to choose depends on your local economic level. The manufacturers behind underwear store brands must have certain strength and determination to develop the market for a long time, rather than opportunistic enterprises, otherwise it will bring endless trouble; Moreover, the quality of the brand's products must be excellent, because underwear is a close-fitting object, and the quality of products is very important. Inferior products will hurt delicate skin if they are not careful, and it will be troublesome to be complained by consumers.
Two: choose the right style and color.
After determining the brand, you must choose the right style. It is impossible for any brand to sell all the styles, so you should mainly deal in those styles that sell well, which can also save money, speed up the process of customer selection and enhance customers' goodwill towards products. In addition, the comfort of the product is very important, and there will be no repeat customers wearing uncomfortable underwear. Opening a lingerie store product portfolio is a very profound knowledge, and there must be different series of products to fully meet the needs of women's underwear.
Moreover, women in different regions have different breast characteristics and different preferences for color. Different climatic environments lead to different underwear combinations in different regions. For example, northern women with full breasts should choose a larger size, while southern women are petite and exquisite, so small sizes must sell well, and the color should be dark in winter and light in summer. During the Spring Festival, red will sell well. Hanging products is another art, the styles and colors that sell well must be displayed in the main position, and the visual display of hanging products is also very important. Customers entering the store must feel the neatness and taste of the overall display. Women are emotional animals, and a beautiful shopping environment will stimulate their desire to buy.
Third, establish the image of the store.
The image of opening an underwear store is very important, because you are a specialty store, not a grocery store that can bargain at will. You must decorate with a certain taste and style, not only to highlight the brand style, but also to make the atmosphere conform to the psychological characteristics of female consumers, so that consumers can feel value for money after buying it. The manager of underwear store directly determines your business scope and grade, and an eye-catching manager who can attract women's attention is very important. You can use crystal word as the door head, or you can use color spray paint.