Next, let's take a look at several strange circles of poorly managed Chinese fast food restaurants. How can we jump out?
When business is bad, people are more haggle over the cost and are unwilling to spend more money. I'm afraid they don't earn enough money, and what they spend can't be earned back. Finally, even the lights are not turned on at ordinary times, and the temperature of the air conditioner in the store is not appropriate, either high or low. Customers often don't want to stay one more minute when they meet such a store. This has entered a strange circle, that is, the more you want to save costs, the less you earn.
Solution:
In this case, what Chinese fast food needs to do is actually very simple, that is, to sail against the current. The more you turn on all the lights, the more you need to keep the air conditioner at a good temperature, and the intensity of activities and promotions should also keep up.
How to manage and operate Chinese fast food restaurants when business is bad?
When the business of the store is poor, in order to save costs, the store will lay off employees and leave more capable elite employees. But at this time, the manpower is not enough, the service can't keep up, the customers are not satisfied, the employees left behind are too heavy, the complaints are constant, and the work enthusiasm is not high. This has entered a strange circle of one person. The more you want to save money, the more you can't keep people. The worse the service, the worse the business.
When there is no business, we should pay attention to the construction of team quality and scale, so that the number of employees can drive the atmosphere of the whole store and ensure the quality of service every time. In addition, it is easy to establish a good service team to ensure service.
This strange circle is the boss's strange circle. When there is no business, no boss can be happy and the boss has no motivation. Employees can feel that the business activities of the store will also be affected and the business of the store will become worse. At this time, the boss will fall into abnormal business methods, such as deducting benefits, cutting procurement costs, and food quality is not guaranteed.
At this time, as the owner of a Chinese fast food restaurant, he should keep a good attitude and firmly believe that as long as he works hard, the business of the store will definitely get better. At the same time, it will motivate employees, promote team atmosphere and increase business.
How to manage and operate Chinese fast food restaurants when business is bad?
Let me tell you about the rectification plan in operation.
1, segment the population
Nowadays, consumption is flat, that is to say, consumers' interest in catering is not as monotonous as before, and people have their own hobbies and preferences. Therefore, it is very effective to subdivide your own customer groups and launch dishes in a targeted manner. If your store is next to the school, you can offer dishes such as nutrition packages, and the business hours can be postponed to provide convenience for students who are late after school. If it is near the construction site, we can provide affordable and nutritious combination packages and so on. Grasping market preference is a problem that every restaurant should pay attention to.
2. Pay attention to the richness of dishes
The competition of catering is great, which is nothing more than that the dishes are not updated as fast as others' homes. Guests like the new and dislike the old, and like other dishes. If Chinese fast food can bring forth the old and bring forth the new in the dishes, it can keep the loyalty of the guests to the maximum extent. There are many old shops in China that are decades or hundreds of years old. With the development of the times, they have been introducing new dishes. Young Chinese fast food should also learn from them.
Step 3 break through the circle
On the basis of rich dishes, break through the circle of the industry, find a bigger circle, expand the consumer groups, and realize a truly huge consumer group.
Step 4 pay attention to the crowd
Knowing who the main customers of your store are, you can carry out targeted marketing and analyze business priorities. Find out the pain points, itching points and coolness of customers, and carry out product innovation, service innovation and experience innovation to meet the spiritual needs of customers.
5. Use the Internet platform
You can use the Internet platform to help the online and offline development of the store. Internet platform, especially the emerging online ordering platform, has great advantages in helping offline stores to do activities and promote. It can not only promote the store, but also attract customers for the offline business of the store.
Step 6 attract people
The first two steps seem to be maintaining existing customers, so how can your store expand its customer base? Then we must find a way to attract customers. Stores can do more targeted activities through WeChat official account and ordering platform. , attract the attention of the target customers and complete the transformation to achieve drainage.
7. Pay attention to service guarantee
Chinese fast food restaurants need to pay attention to the development of the take-away industry, but if the take-away industry does not improve its service, it will also be ignored by consumers. Therefore, when hiring a takeaway specialist, we need to pay attention to the quality training of the takeaway specialist. A little more training at ordinary times can improve the service quality a little more, and it will be more dominant in the competitive market.
8. Keep the crowd.
In order to attract customers, we must find ways to retain people. We need to work hard on products, environment and services at the same time, so I won't talk about it here, because everyone knows what to do.