How to open a small shop

Entrepreneurship in China is mostly grassroots entrepreneurship and survival entrepreneurship. In the traditional market that has been formed, we should survive first, gain a firm foothold and then seek development. Small shops, except some high-grade goods, generally have the advantages of less investment, quick effect, low risk and easy turnover. Opening a small shop is a wise choice for grassroots entrepreneurs. How to open a small shop? Listen to the opinions of experts.

First, choose the right project.

Opening a small shop and choosing projects are the key to success or failure.

When you are brewing a business, you must choose a business project. The change of resources, demand and time is the external condition for opening a shop; The scope of activities, activity ability, business ability and technical expertise of entrepreneurs are also their own conditions that must be considered. Considering these conditions comprehensively, we should choose suitable business projects, integrate resources, make use of advantages and give full play to our specialties. Win the flag when you open a shop, and the supply and marketing will be prosperous.

When starting a business for the first time at the grass-roots level, there are few funds, small shops and few people, which are not suitable for operating expensive, bulky, easily worn and capital-intensive goods. When choosing entrepreneurial projects, we should fully consider our own professional skills. Chefs run restaurants, mechanics run repair shops and hairdressers run barbershops. It is natural to be familiar with this. Of course, it is not enough to consider only your own professional knowledge, but also the number of customers, sales volume and prospects, in order to determine the business projects of the store.

Second, choose the address.

It is important to choose the address of the small shop.

Choose the address according to the business varieties and service objects, some need to be located in downtown areas, some need to be located in residential areas, some need to be located in areas where the same industry is concentrated, and some need to be located in new urban development areas.

Generally speaking, the location of small shops should consider the following factors:

(1) The street with the most passengers;

② Convenient transportation, close to stations and hotels;

③ Close to the place where people gather, near the park and next to the gym.

There are many people around, with strong purchasing power, near hospitals, universities and villas.

⑤ Coordinate with surrounding shops to form a continuous supply line.

Third, the appearance of the store.

1, closed. The side facing the street is covered with windows and stained glass, and the entrance is as small as possible. Generally engaged in gold and silver jewelry, high-grade watches, take this form, highlighting the characteristics of genuine, unique design, exquisite and luxurious materials. This kind of shop is suitable for second-time entrepreneurs who have already won the first bucket of gold.

2. Half open. Moderate entrance, bright glass, cosmetics, clothing and other mid-range goods in this form. Customers of this kind of goods have a purchase plan in advance and display it in the shop window. Customers stop to watch and then go straight to the store to buy. The attraction of such shops is very important.

3. open it. The side facing the street is all open, with large entrance, no windows, convenient access and barrier-free. Selling fruits, grain, vegetables, small department stores and other low-grade daily necessities, in the central and southern regions, this form is mostly used.

In recent twenty years, with the global warming, many low-grade daily necessities stores have been opened in northern China in spring, summer and autumn. Only in winter, in order to keep warm, corresponding measures have been taken, such as installing large metal shutter doors, installing cotton curtains on small doors, and arranging indoor goods for customers to choose, similar to supermarkets.

Fourth, container layout.

1, linear type. Shelves and counters line up along the wall, parallel, right-angled, three-sided or four-sided. The high cabinet is in the back, against the wall, the counter is in the front, and the retail department is reserved in the middle. This kind of decoration has strong adaptability, is not limited by the size and shape of the business premises, and can display more goods, which is convenient for updating goods at any time.

2. Island style. Shelves and counters are arranged in the middle of the business premises to form an island shape, and the sites are not connected with each other. Island shelves and counters are rectangular, square, triangular, round and oval. This form can increase the total length of the counter, display more goods, facilitate customers to visit and choose, and also help to decorate and beautify the place. The disadvantage is that it is not convenient to renew the goods.

3. Display style. The business site is open, and the goods are placed on display shelves and shelves, which is convenient for customers to choose goods. Shopping malls and supermarkets often adopt the display style.

It is advisable to operate small department stores, daily necessities and non-staple foods by line; Engaged in cosmetics, elderly products, children's products, etc. , should take the island style; Business bicycles, small furniture and other commodities should be displayed.

V. Domination of commodities

The placement and display of goods can affect customers' mood, and then determine their shopping attitude. Pay attention to the placement and display of goods, be neat, plump, eye-catching, beautiful and generous, embody business characteristics, attract customers to watch and facilitate customers to buy and sell goods.

1. Commodities with single variety, small selectivity, large sales volume and many transactions should be placed in conspicuous and convenient positions.

2. Goods with large volume and weight should be placed near the storage place or at the bottom of the shelf to reduce the handling labor and ensure the safety of personnel and goods.

3. Shops dealing in children's products and old people's products should be placed where children and old people can appreciate and take them, with good light and moderate location, suitable for women with children and old people with mobility difficulties to buy.

4. Commodities with complex colors and varieties and strong selectivity should be placed in a position with sufficient light to facilitate customers' careful selection.

5. Consumer demand is linked to commodities, which is conducive to promotion.

6, physical and chemical characteristics are different, easy to taste goods, should be opened, so as not to affect each other's quality.

7. The sales site of off-season goods should be properly highlighted to attract customers.

8, different kinds of goods should be based on the characteristics of decoration, pay attention to beauty, convenience, coordination and cleanliness.

9. Commodities are relatively stable, and seasons and commodities should be adjusted accordingly.

Business preparation of intransitive verbs

One or two days before business, shop assistants (including shopkeepers) should make preparations for the selection, cleaning, segmentation, color separation, assembly and decoration of goods for sale, put sales tools in appropriate positions, and display all kinds of goods in layers and frames. The same kind of goods must not be misplaced in many places. The following preparations should be made on business days:

1. The salesperson arrives at the business place at a certain time before the business.

2. Draft the cleanliness of the sales site, including shelves, counters, tools, floors and doors.

3. Check whether the goods are sufficient and complete, and do a good job of loading and sorting.

4. Check whether there is a shortage of goods and spare change, and report the problems to the owner or person in charge in time.

5. Check whether the product label is misplaced or lost.

6. Prepare sales tools and packaging supplies.

7. Check whether the measuring tools are accurate.

8, do a good job of personal cleaning, organize emotions, and start a business with a happy mood.

Seven, commodity sales

The process of commodity sales includes technical operation, service labor and collection.

1, do a good job.

① Do five diligence: mental diligence, eye diligence, oral diligence, hand diligence and leg diligence;

2 tirelessly: patiently accept, tirelessly ask, and tirelessly pick;

3 customers hesitate, don't rush, put themselves in the employee's shoes;

(4) Demand exceeds supply, explain well and recommend similar products;

(5) Defective products are completely transparent, and the quality, degree of damage and price reduction are clearly explained;

6 customer's criticism, regardless of attitude, is right, accept it with humility, and explain it patiently;

7 strangers and acquaintances are treated equally, and they are received in turn, first come, then arrive, regardless of relatives and friends;

8 collect money to find money, have differences, be calm, and check patiently;

Pet-name ruby return, calmly handle, no damage, resale without obstacles, should be returned; Commodity damage, customer responsibility, negotiation; Food and medicine, no change, no refund, patiently explain the truth.

2. Sales steps

(1) Receiving customers. When the customer approaches, the clerk should be active, positive, enthusiastic and polite, pay attention to the tone, and can't ask "what do you want?" Instead, ask, "What do you want to see?" No matter whether you visit or buy, you will not be bound. If there are many customers, they should be received in turn.

2 display goods. According to customers' requirements or fancy goals, pick up the goods and deliver them quickly, show the goods as far as possible so that customers can see the whole picture of the goods, introduce the nature and characteristics of the goods to customers, answer questions accurately, and do not exaggerate the advantages and conceal the shortcomings. If it is necessary to try and test, the sales staff should help customers try and let them buy satisfactory products.

3 make a deal. Wrap the goods that customers have decided to buy face to face, and measure the goods that need to be measured face to face. Packaged goods should be fast, beautiful and firm, which is convenient for customers to carry.

(4) payment for goods. Pay first after the goods are packaged, and the receipt and change are accurate. Pay them face to face, and those who receive checks and bank cards should check according to regulations. If sales and collection belong to two people, we should do a good job of division of labor and cooperation to avoid mistakes and accidents.

⑤ Say goodbye to customers. When customers buy goods and leave, the sales staff should see them off politely and enthusiastically. After the customer leaves, make a good sales record, and put the remaining goods back after the customer picks up the goods.

Eight. Business?Hours?

The store mainly understands the buying habits of consumers and grasps the sales time of goods according to the characteristics of its own products. Those who sell department stores, clothing and daily necessities should observe which days of the week have the most customers and which time of the day have the most customers; Pay attention to holidays when selling sweets and cakes, especially several traditional festivals. Customers like to buy gifts for their relatives and friends. In the prime time of sales, they should buy goods, package and package in advance, so as to sell them in time and quickly. Small shops selling breakfast should grasp the prime time in the morning; Sell hot pot and catch the night show; Those who sell rice and stir-fry should catch noon.

Only by determining the business hours and grasping the prime time of sales according to the types and characteristics of the goods they operate can we achieve better economic benefits.

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