Taobao several major events, what 6 1 tanabata, double eleven! Everyone has this page! If you want to get this kind of large coupon, you have to pull a few people back to help you book it.
This kind of sharing collar is actually a fission collar, and its transformation is much higher than that of general advertising communication! Because it uses the social circle of consumers to promote the sales of goods, in order to get this coupon and get discounts on shopping, it will help our store share coupons, so as to achieve the goal of driving new customers with old customers!
If you don't believe me, let's take a look at a set of big data on Queen's Day! The proportion of new customers is as high as 85%! Father transformation 40%!
Because the grass planting behavior brought by acquaintance socialization is much higher than the conversion rate of general advertising communication!
Heartbeat? Want to get such a high conversion rate? Keep up with the following practical exercises!
Fission can be used not only in large-scale activities, but also in our daily life! Let's give you a three-step practical exercise!
1. Gather fans
Since the operation center has Taobao group, Taobao group can help us gather fans. Now the whole world is a fan. We must make good use of every customer who enters the store and bring us transformation as much as possible.
2. Set fission 30
First, we need to order coupons in the service market, and then click Enter to create fission coupons.
Continue to click, set the basic information of Fission 30, and choose the promotion channel must be the merchant group. This way, after the coupon is created, it is only for members in the group and will not be displayed in the public domain of search and stores.
If it is a big promotion, you can choose GM, so you can put it into any channel.
(1) Sharer coupon (parent company)
Type selection storage.
Because the store coupons of fission coupons are not included in the lowest price, the commodity coupons of fission coupons are included in the lowest price. In addition, store coupons can only deal with a certain kind of goods, and the use of store coupons is wider, which will not have such great restrictions on consumers. So I suggest you set up shop coupons.
Usage time: you can make your own plan, usually 2-3 days.
Discount amount: It is recommended to be more than 50% higher than the daily store, because it can encourage users to share. For example, 188-30 is usually set, and the parent can be set to 188-50 at this time.
Circulation: according to the number of people arriving at the store, ensure sufficient inventory.
Share number: that is, the number of people that consumers can help us bring back. If there is a large flow of people in the store and the user's viscosity is high, you can set up five, and it is generally recommended to set up three.
(2) Stock coupon (subordinated coupon)
Type: Store (same as above)
Discount amount: equal strength with parents, or adjust the coupon threshold, such as 188-30 for parents, no threshold for children's 20 yuan/288-30 for children, etc. Because if the child is too weak, the person who is pulled back will not place an order, resulting in a low conversion rate.
promote
After the creation is successful, fission 30 will not be automatically revealed in any channel, and no one will find it unless it is promoted.
However, the main purpose of making this kind of fission coupon is to encourage fans to bring back old customers, and the discount is strong, so it is recommended to give it only to those "valuable group members", such as "buying" and "taking the initiative to speak".
So how do we identify "valuable group members"? Or what the buyer should do to become a valuable group member. This will apply to the Group Growth System.
We can set the corresponding tasks and permissions in the background of Taobao group, and get the contribution value by signing in, speaking in the group, collecting tasks, buying treasures and answering questions.
We set the grades of group members with different contribution values in the background of the group and the rewards they can get in the group. Prizes support store coupons, cash-filled red envelopes and physical prizes. The higher the contribution value, the higher the reward.
After we set it up, it will be displayed in the group task interface, which can also stimulate the members in the group to earn contribution values, and we will also know which ones are more valuable. The higher the contribution value, the higher the loyalty and stickiness to the store, so getting this fission 30 will definitely be used!
Finally, users will be told that only 3-5 people can get this coupon when they spend money. When he initiates sharing, the sharee can get the coupon by opening the coupon link or scouring the password! Then we have successfully transformed a wave of innovation! Is this a good deal?
How to quickly learn to operate Taobao stores? Friends who want to know more about this industry can pay attention to it. Private letter I "Taobao" word. I will send you some videos and materials of dry goods for free, and invite you to enter the business circle, so that you can avoid detours. I believe you will benefit a lot.