I suggest you go to a regular jewelry store to buy jewelry, because most platforms are invisible and easy to be cheated.
Precious metal products such as pure gold sold by jewelry anchors have already incurred a lot of costs just to get the goods, and the normal price tag is usually not too low. But there is a lot of room for operation in the production process.
The most common method is to mix gold or other precious metal materials with materials of average value to reduce the proportion of precious metals. If we insist on using pure precious metals, we can reduce the weight or volume of products by various means, thus reducing the purity of materials. However, influenced by the lighting and display mode in the live broadcast room, even if consumers can directly see the jewelry, they may not be able to distinguish its specific material, purity and process details.