As for the difference between these two points, the merchant said that when choosing the warehousing and logistics services in JD.COM, Zhuo Yue and McCawlin, the biggest difference lies in whether the goods can be transported to the cooperative warehouse conveniently and at low cost. Whether there is a logistics team or not, the goods have to go to cooperative warehousing. In addition, self-built logistics has little to do with outsourcing third parties, and the key lies in what products the logistics team is good at delivering. Chen Shaotao believes that McCawlin's e-commerce service has its own uniqueness: First, McCawlin mainly makes clothing, which has less conflicts with other e-commerce, reducing customers' wariness; Second, McCawlin is a mature e-commerce company with practical experience and better understanding of e-commerce needs than pure third-party service companies; Third, more thoroughly, warehouse decomposition, logistics distribution, model shooting, call center, product quality inspection and DM marketing are all open to the outside world.
Considering the particularity of each e-commerce, McCawlin not only sells services with other platforms, but also exports labor services. For example, there are three kinds of storage services in McCawlin: first, merchants' goods go to McCawlin's warehouse, and merchants' goods enter McCawlin's warehouse. McCawlin helped the merchants to decompose as a whole, and recorded the shelf fee, order fee and storage fee for him. Macquarie helps businesses decompose and operate with Macquarie's system. Second, McCawlin's people enter each other's warehouses and use their systems, which is completely labor outsourcing. Third, the delivery in different places, when the merchant has its own warehouse, can directly use the distribution of McCawlin, without warehouse decomposition.
In the face of McCawlin-style opening, there are different opinions in the industry.
Bao, vice president of Yiji Electric Appliances, said that the supporting services established in the early stage of major e-commerce platforms will be the inevitable trend in the future, turning the link of spending money into a tool for making money. The service system of B2C platform has developed to a certain stage, and it has the ability to take orders from outside, and the cost will be reduced by at least half. If McCawlin's services are more expensive than third-party service companies, or more expensive than Tmall and JD.COM, it will be difficult to get a list of small and medium-sized e-commerce companies that are very price-sensitive; If it is cheaper than its peers, McCawlin can't make money. For a listed company, it doesn't make much sense for McCawlin to do e-commerce services if he only makes small money. After all, McCawlin's main task now is to stabilize the B2C market share.