As a gathering place of gold and jewelry industry, Shenzhen Shuibei occupies an important position in the national gold and jewelry industry and forms a complete industrial chain. Recently, the international gold price has fallen sharply, and the market sentiment has obviously picked up. Shuibei merchants generally reflect that consumers have taken the opportunity to enter the market and their business conditions have improved compared with the first quarter. "A few days ago, the price of decorative gold for water shells was 372 yuan, and it rose back to 378 yuan in these two days, but it has dropped a lot compared with the 4 10 yuan at the beginning of the year." The owner of a gold jewelry store told the reporter, "With the arrival of Chinese Valentine's Day and other festivals, our dealers are stepping up their stocking efforts, and the popularity has been particularly strong in recent weekends."
The price advantage is an important reason why the gold jewelry market of Shuibei is hot. In Shuibei, advertisements of "one piece enjoys the wholesale price" can be seen everywhere. Some consumers said that the price of gold here is nearly 100 yuan cheaper than that of shopping malls and franchise stores, and the manual fee is also lower. In addition to popularity, the Securities Times reporter also saw some changes in the gold and jewelry market. In many gold jewelry counters, gold diggers are no longer just aunts, but young people are becoming the main consumers, especially some lovely and interesting hard gold ornaments. Especially popular with young consumers. A person in charge of a jewelry brand company told the Securities Times reporter that in recent years, major brands have injected ancient techniques and China elements into gold jewelry design, not only adopting new technologies such as 5G gold, 3D hard gold and ancient gold, but also launching various trendy styles and linked cultural creations, and marketing through various live broadcast platforms and social platforms. The main consumers of gold ornaments in China are developing in a younger direction.
If you can only see the live broadcast of e-commerce on your mobile phone, then you can see the live broadcast of the anchor selling gold jewelry when you come to Shuibei. And if consumers also take a fancy to the same paragraph, the anchor will also give it directly to consumers, so that consumers can also take pictures "by the way". This real interactive experience has also become a "punch point" in the Shuibei gold jewelry market. In Shuibei Jinzuo Shopping Mall, the Securities Times reporter also saw "bloggers" with online platforms coming to pick up the goods and busy calculating how much profit margin there is. Every store has established a live broadcast base.
On the other hand, some practitioners also expressed their concerns. "The impact of the epidemic has actually exceeded the psychological expectations of industry practitioners. Although consumers are in a high mood to buy gold in the short term, we may also have to control the inventory at the retail level. " Ru Chen Jr. said, "In fact, many bosses are speculating in gold, and some are still trading in gold futures. In the past, the gold bull market made many people rich, but in the face of the current volatile price, I chose to wait and see cautiously. Investing in gold is as risky as equity funds. Moreover, the current difficulties in the gold and jewelry industry still exist, which is related to the financing environment of enterprises, product homogenization competition and the entire economic environment. "
Some consumers also said that in the long run, the international gold price is still at a relatively high level, and ordinary consumers will have various labor costs when purchasing physical gold. Even if the price of gold rises sharply in the future, the realization of physical gold may not necessarily make money. At the same time, the report of the World Gold Council shows that global investors will face a rather complicated market environment in the second half of 2022, and they need to control the challenges of multiple risks such as interest rate hikes, high inflation and geopolitics. In the short term, the price of gold may be affected by many factors, such as real interest rate, the pace of tightening monetary policy by global central banks and its effect on controlling inflation.
"In Shuibei, plastic bags carried by passers-by may contain gold bars or jewelry. It has also happened that some people throw jewelry away as garbage, because there are too many jewels in Shuibei. " This seems to be a joke, but it is not exaggerated. Whether it is warm spring or cold winter, the gold jewelry industry of Shuibei continues to move forward.
If you want to know more real-time financial news, please follow us.