Opal Jewelry pioneered China F2C jewelry e-commerce model (FactorytoCustomer), leading the "fast fashion" of diamond consumption, and established a rapid diamond supply chain system by relying on its own international creative jewelry factory and the global direct raw stone inventory resources.
Xue Shengyong, CEO of oprah winfrey Jewelry, is a veteran in the jewelry circle. As early as the early 1980s, he started to set up a jewelry processing factory in Shenzhen and worked hard in the traditional jewelry industry for more than 20 years. He is the first generation jewelry merchant, who has personally practiced and witnessed the whole development process of Chinese jewelry industry.