Symbol of social status: In some social cultures, jewelry is regarded as a symbol of social status and an important way to show wealth and status. Therefore, in jewelry marketing, it is necessary to emphasize the high-end and luxury of jewelry through brand image, product design and marketing strategy to attract consumers who want to show their social status and identity.

2. Wedding custom: In many cultures, jewelry is an essential element in weddings. In jewelry marketing, special customized services and wedding gift recommendations can be used to meet the needs of consumers at weddings and attract target consumers such as newlyweds and brides-to-be.

3. Consumer psychology and buying behavior: In some cultures, buying jewelry is an important etiquette and custom. In jewelry marketing, we can satisfy consumers' consumption psychology and buying behavior through marketing strategies and promotional activities, and attract consumers who want to express their feelings and gratitude by buying jewelry.