1, low cost: Jinguifu jewelry has a large purchase volume, favorable price and low purchase cost, which leads to cheap sales.

2. Marketing strategy: Jinguifu Jewelry adopts the marketing strategy of small profits but quick turnover to attract more consumers and increase sales by reducing the profit of a single commodity. Jinguifu Jewelry also adopts online and offline marketing methods to expand brand awareness and increase sales, thus reducing the cost of single products.