0 comments 2014-08-010: 33: 42 Source: 99 Art Network Special Topic
In the development of China Guardian (China Guardian 20 14 spring auction 2.22 billion yuan) for more than 20 years, China calligraphy and painting has always been the leading sector in many businesses. Recently, the reporter interviewed Guo Tong, assistant to the president of China Guardian and general manager of China Painting and Calligraphy Department, and asked her to interpret the development and future trend of Guardian's painting and calligraphy business in recent years.
Guardian is the weather vane of China calligraphy and painting market, and wins the respect of the industry with its steady, fair and honest style. Facing the competition, it will consolidate and inherit its own advantages and spirit, and lead China's calligraphy and painting to continue to heat up.
In the development of auction in China, the name "Guardian" belongs to beating the floor. It is one of the earliest companies to enter the auction field in China. From scratch, it created the miracle of art auction in China step by step, and also led the art trading market in China.
Twenty years ago, everything in China was new. As a pioneer, China Guardian will be broken and established. Today, 20 years later, there are hundreds of auction houses in China. Many well-known companies are teams brought from Guardian in China, and some intermediary self-employed individuals from Guardian are even more difficult to count.
This industry has been concerned by the public because of the soaring transaction volume year after year, but Guardian has always set an example for the industry with the creed of stability, justice, integrity and doing something, and won the respect of the industry.
From the original China painting and calligraphy and China contemporary oil painting, China Guardian's current auction scope spans painting and calligraphy, porcelain, furniture and crafts, oil painting and sculpture, rare books of ancient books, stamp products and coins, and jade jewelry. In 20 13, the total auction turnover reached 6.546 billion yuan, an increase of 26.8% compared with the turnover of 51620,000 yuan in 20 12.
In many businesses, China painting and calligraphy has always been Guardian's strong point. It can be divided into three categories: ancient painting and calligraphy in China, modern painting and calligraphy in China and contemporary painting and calligraphy in China. The transaction price has hit record highs, the collection group has grown and matured, and the collection grade has been continuously improved, becoming a powerful brand to protect.
Responsible for this important section is Guo Tong, assistant to the President of China Guardian and general manager of China Painting and Calligraphy Department. She graduated from the Department of Art History of China Central Academy of Fine Arts, and 1995 went to Tokyo University of the Arts to study. She has planned many important art exhibitions at home and abroad, published a monograph "A Brief History of China's Oil Painting" and a large number of artistic papers and translations. She is a knowledgeable and experienced expert in painting and calligraphy in China.
In April of 20 14, Guardian held a spring auction in Hong Kong, and Guo Tong personally led the way, bringing more than 300 masterpieces of China's paintings and calligraphy, covering Wu Changshuo, Zhang Daqian, Qi Baishi, Huang, Liu Haisu, Lin Fengmian, Wu Guanzhong and other important painters. Among them, Wu Guanzhong's Arms Crossing, Qi Baishi's Bag Monk and Lin Fengmian's Landscape are all rare masterpieces.
Guo Tong said: "In Guardian's annual auction in spring and autumn, China's paintings and calligraphy account for 70% of the company's business share, which is very heavy. Since the 1990s, we have laid a high image for this project, which has been recognized by the market and welcomed by buyers for many years, and has always been regarded as the weather vane of the market, and has also become one of the important indicators for many collectors to judge the market trend.
"Although it is quite stressful to shoulder such responsibilities, Guardian has basically assumed a better protagonist in both a very good year and a volatile year. Although each auction can show different market conditions, so far, we have been able to demonstrate our quality assurance and contribution to the overall painting and calligraphy market. "
Guardian's achievements in the field of China painting and calligraphy are not accidental. Looking back, while actively developing business, many auction specials hosted by Guardian not only exude a strong academic atmosphere, but also guide the value orientation of high-end aesthetics.
Guo Tong introduced that these specials are mainly divided into two categories, one is based on the historical development of art; One is a series of works by famous literati. The former includes 2009' West Wind Spreading to the East —— A Pioneer of China Ink and Wash in the 20th Century', which reviews the changes in artistic styles and the reform of traditional ink and wash paintings of painters with overseas study backgrounds, such as Xu Beihong, Wu Zuoren and Liu Haisu, after returning to China under the influence of the West, so as to supplement the market with new academic ideas.
20 10 meticulously planned The Long March-A Master's Pen and Ink Journey brings together the important works of modern painting masters such as Wu Changshuo, Qi Baishi, Zhang Dagan and Li Keran, and exposes their painstaking efforts.
In terms of celebrity collection, in the spring of 2008, Guardian launched "Return to the Air, Painting and Calligraphy, Collection", which showed the elegant exchanges between two cultural celebrities in China, Huang Miaozi and Ryan, and their friends for many years; In the spring of 20 10, Dong Qiao, a famous Hong Kong writer, exhibited his personal collection "Old Moonlight: A Literati's Calligraphy Career", which gave collectors a new understanding of Dong Qiao's aesthetics.
Guo Tong recalled: "Dong Qiao's special performance was very interesting and reflected his personal preference. What he filmed was nothing big, but it was a great success. After that, we made a special performance by Lao She and a special performance by Pan Shou in Singapore, both of which were 100%, which played a very good role in promoting the market at that time. "
It is not easy to do this kind of special performance well, because the theme is limited, the scope will become narrower and narrower, and it will become more and more difficult to collect lots. According to Guo Tong, it's "digging a hole for yourself", which is a bit like asking for it. But guardian did it anyway and enjoyed it.
Guo Tong said that the auction has entered a state that needs combination, opinions and ideas. By paying attention to the market dynamics to cooperate with some more important topics, we can provide different reference points for the collection to a certain extent and improve the academic taste of China's calligraphy and painting.
I have to mention that Guardian launched the joint night show of ancient and modern calligraphy and painting on 20 1 1, which had a great impact on the market. The total turnover of 32 works in this special exhibition exceeded 654.38 billion yuan. Later, as an important brand of Guardian's calligraphy and painting, "Daguan" Night Show created auction records of many painters and led China's calligraphy and painting to gain global recognition.
However, even after numerous successful and dazzling performances, Guo Tong's mentality is still not really calm, but he is walking on thin ice, uneasy and panicked. Because of the difficulties ahead, there are more and more auction houses, and almost all of us focus on China's paintings and calligraphy. It is more and more challenging to realize the ideal of auction.
At this time, 20 years of inheritance and accumulation will come in handy. Compared with other auction companies, Guardian's collection road is much smoother for new collectors who have returned important lots under the fermentation of old collectors' friendship or made friends on the basis of trust. This relationship is often not only shaken, but also replaced by the amount of profit.
Today, Guardian is not satisfied with the simple auction, and officially announced the establishment of Guardian Culture Group, which has two companies under its jurisdiction, Guardian Auction and Guardian Investment, marking that Guardian has entered a new development stage after internationalization. Guardian in the future will be the flagship of China art market.
Editor: Chen Hemei
Guardian Auction Ms. Guo Tong, General Manager of China Painting and Calligraphy Department