Li Yu, the singer of Taihe Wheat Field, released her first album "Queen and Dream" on September 15 and released a sales report one month after the release. According to Song Ke, the owner of Taihe Wheat Field, this report states in detail many detailed figures, including sales cities, sales volume of CDs, sales volume of cassettes, ranking ratio of city sales, etc. According to the final statistics, the total monthly sales volume of this album in all cities in China is 4,365,438+0,996, making Taihe Wheat Field the first music company to disclose the singer's real record sales report to the public.
On this sales situation, the reporter interviewed Song Ke, the boss of Taihe Wheat Field.
Reporter: You once said that all major record companies take CRBT as their main business, but the most important record production has been weakened, and record companies should return to production. Do you think this sale in Chris Lee proves that your judgment is correct? Will Temai continue to play this mode?
Song Ke: Yes, I did say that CRBT will weaken the production of traditional records, but the sales in Chris Lee are very good this time, which does not mean that we should return to the traditional distribution field. In fact, our cooperation with Tiankai is a new model, and I can't say that it must be correct, but at least from the sales performance of Queen and Dream, it is not bad.
Reporter: Does it mean that your mind is still in the field of digital distribution?
Song Ke: That's for sure.
Reporter: Since you are very interested in digital music, why are you so interested in CD sales?
Song Ke: The sales announced this time only tell you the achievements of this album in one month. In fact, Chris Lee is very popular. If this record had not been downloaded from the Internet as much as in previous years, I think it would have reached 654.38+00,000, but now the global environment is not good, and the Internet in China has particularly weakened this record.
Reporter: Can the sales of "The Queen and Dreams" be said to be the victory of making music seriously?
Song Ke: Taihe Wheat Field, as a company dedicated to the development of local music, has the responsibility to let the public know the challenges and opportunities faced by our industry with real sales. Only by making music that fans really like can they sell it.
Reporter: Are you satisfied with this sales figure?
Song Ke: More than 430,000 copies are very good genuine sales. We know that this album has been one of the best-selling albums on the market since its release, and I am still very satisfied.
Deciphering Song Ke's Password "43 1996"
Only one month after its listing, Chris Lee's "Queen and Dream" sold more than 430,000 copies nationwide, which undoubtedly injected a shot in the arm into the depressed mainland pop music market. However, what is hidden behind the sales volume is Song Ke's shrewd mind and propaganda means.
Song Ke, a student who used to drink and sing on campus with his guitar on his back, is a small jeweler with a wandering American background. His name is really familiar, and I'm afraid it will be associated with his little brother Pu Shu. With his success in pushing Pu Shu to the throne of the first-line singer in the Mainland, he also succeeded in making Taimai the boss of the local record company.
Take the record sales announced this time as an example, Song Ke can be said to have done his best. On the one hand, this sales figure is dazzling enough. Isn't Chris Lee not good at singing? Then he will show everyone how many people buy it. On the other hand, the subtext of this sales figure is also obvious. On the surface, it is to suppress the "unhealthy trend" of falsely reporting sales figures in the recording industry. In fact, it is a negative proof that it is too hypocritical to enhance your reputation. After all, this is another clever propaganda method of the clever boss Song. Although this figure has been published, it has not been notarized by the authoritative department. ...
Chris Lee's album sales rely more on the aura brought by "Super Girl", and there are not many places that shine in music, but when it comes to marketing, it must be said that this is indeed a classic case in the record industry in recent years. There are not too many businessmen, but fewer, in the depressed mainland record industry.