Luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life. Luxury brands first come from the luxury goods they serve. In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value. In life, luxury brands enjoy a very special market and social status. From the difference between a bottle of perfume of $3 and a bottle of perfume of ￡ 300, you can marvel at the sacredness and charm of luxury brands.
For luxury brands, the higher the market share, the higher the value. On the contrary, it is precisely because something is hard to find that it is more luxurious. Similarly, spending a lot of money can't improve your taste, let alone being exposed frequently. If the market is hot, you can call yourself a luxury. That's just a best seller. Luxury is a cultural phenomenon, which needs the accumulation of time and the edification of literacy. People who really enjoy luxury goods are destined to be only a few. They are the people who really know how to taste, appreciate and revel in it. There are many superstars, rich people and politicians from all over the world. Their choices are often the vane of luxury goods. For most people, luxury goods may always be a dream, which is why it arouses people to pursue their desires.
"Luxury" comes from the Latin word "Lux", which means "light". Obviously, the original definition of luxury goods is probably: sparkling things, such as diamonds and gold. According to the definition of economics, the demand of this commodity also increases with the increase of income, but the growth rate of demand is lower than that of income. This commodity is a "necessity" and its Engel curve is convex. With the increase of income, the demand for this commodity is also increasing, but the growth rate of demand is higher than that of income. This commodity is a "luxury" and its Engel curve is concave.
2. Characteristics of luxury goods
1, a symbol of wealth
The brand charm of luxury brands is rich and luxurious. Luxury is shining, bright and enjoyable, and these contents are conveyed through its brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class. It has status, status and superior power. It is the representative of noble image. Although the society is democratic now, people's concept of wealth has not changed, and luxury brands can just meet people's instinctive needs. Rolls-Royce is a symbol of noble cars.
2. It looks good
The products served by luxury brands must be "the most advanced". This "superlative" must be reflected from appearance to quality. Luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner. Therefore, luxury goods should provide more "visible value"-making people look good. People who buy luxury goods are not pursuing practical value at all, but pursuing the "best" feeling of all mankind. Mercedes-Benz cars are all like this; The same is true of Chanel fashion.
Step 3: Personalize
Luxury brands are often proud of themselves, they constantly erect the banner of personalization and create their own highest realm. Mercedes-Benz pursues top quality, Rolls-Royce pursues handcraft, Ferrari pursues speed, and Cadillac pursues luxury and comfort. They are all masters, each showing his abilities. It is precisely because of the individualization of goods that people create reasons for buying. It is precisely because the individualization of luxury goods is very different from mass goods that it shows its noble value.
4. Features
Luxury brands are very exclusive and must not be expanded at will. The so-called brand specificity means that the brand only serves a certain product or a certain type of product. It is difficult for us to see a luxury brand used across two industries, and it has also achieved success. Brand diversification itself is a taboo of brand management, let alone a luxury brand. "Pierre? Cardin "(we don't think it is a real luxury brand) once extended to the wine industry, resulting in a" Pierre? Cardin "wine, the result failed. If "Nike" dares to do this, it is definitely a lack of luck. If remy martin successfully introduced shampoo, Procter & Gamble would be furious.
5. Sense of distance
Make > & gt
Question 2: What is the meaning of luxury goods? Internationally, it is defined as "a unique, scarce and exotic consumer product that exceeds people's survival and development needs", also known as non-necessities of life. Luxury brands first come from the luxury goods they serve. In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.
In the English dictionary, luxury goods are Luxus and Luxus, and the image point is the English name of "Lexus" brand. In fact, Luxus is a Latin word, which originally meant "extremely fertile" and later evolved into waste and excess. Most European languages have absorbed this concept. To be exact, it is used to describe the expenditure and lifestyle of some aspects beyond the necessary level in the production and use of various commodities. Luxury brand
Luxury resources are a kind of natural resources. When a city obtains such resources from abroad or at home, luxury goods will produce smiling faces and make stable people happy. How many smiling faces luxury goods can produce basically depends on whether there is a market in the city.
Question 3: What does luxury mean? Commodities with high scientific and technological value are several times different from the income of the general public. Villa is a luxury.
Question 4: What does the word "luxury" mean? In the English dictionary, luxury goods are Luxus and Luxus, and the image point is the English name of Lux brand. In fact, Luxus is a Latin word, which originally meant "extremely fertile" and later evolved into waste and excess. Most European languages have absorbed this concept. To be exact, it is used to describe the expenditure and lifestyle of some aspects beyond the necessary level in the production and use of various commodities.
Wohlgang? Laszler defined luxury in the best-selling book "Luxury brings prosperity": "Luxury is a lifestyle that is regarded as luxury by all or part of their respective societies, and is mostly determined by products or services." At present, the international concept of luxury goods is "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life.
In China, luxury goods are almost equal to greed, profligacy and waste. In fact, from the perspective of economics, luxury goods are essentially a high-end consumption behavior, and there is no distinction between praise and criticism. From a social point of view, it is the improvement of personal taste and quality of life.
Economics defines luxury goods as goods whose demand grows faster than their income. It may cover a wide range, from beef and ginseng to Mercedes-Benz, or it may be a luxury.
However, people usually think that luxury goods are very expensive items, that is, items that most people can't afford. Some luxury goods are expensive items that are neither necessary nor practical, such as brand-name bags, high-end clothes, high-end cars and so on. Private jets and luxury yachts certainly belong to the luxury category.
What is the motive of human pursuit of luxury goods? There are three main types.
First of all, luxury goods have lasting value, so they can be used as an effective tool to store wealth. For example, jewelry is similar to gold in value preservation.
Secondly, luxury goods can show a person's social status. This is the characteristic that distinguishes human beings from other animals. For most species, their status depends on their size. In human society, status depends not only on physical strength, but also on competition in many aspects.
Finally, the pursuit of beauty is also an important factor in luxury demand.
There is an old saying in China: Rare things are precious. Scarcity is a necessary condition for commodities to become luxury goods.
Question 5: What is the definition of luxury goods? Luxury is a kind of unique, scarce and exotic consumer goods, which is beyond the scope of people's survival and development needs. Also called non-necessities of life.
Question 6: What is the most extravagant thing when your girlfriend asks you? What does love mean? She doesn't understand. I hope you love her more and make her realize. Or have realized it, show it off to you.
Question 7: What is the word luxury? What is the difference between "direct purchase" and "purchasing" of international first-line luxury goods? What exactly do purchasing and direct purchasing mean? Helping people buy goods from Hongkong, Macau, Taiwan Province Province, and even the United States, Japan and France, and then deliver them by express delivery or bring them back directly, or take them abroad from China to others. This is a common form of purchasing, and the risk of purchasing them is also considerable. First of all, this person dares to believe that there is no guarantee that it will be genuine abroad. There are some luxury shopping malls in China, which can be learned online. JD.COM, gathering fashion, etc. . Luxury consumption is not recommended to Taobao. In my words, eating and drinking is a waste of money. This is my popular explanation. Luxury in real life is like this, don't you think? Adopt me.
Question 8: What exactly does "luxury" mean? (Baidu is gone, I still don't understand. Please use your words to say that it is a waste of money and an excessive pursuit of enjoyment. Just love to spend money, buy everything, and often buy expensive things is luxury!
Question 9: What do you mean by luxury buyers? Luxury buyers are generally different from buyers like FMCG. It is related to the responsible brand and the product line it is responsible for. For example, the person in charge of jewelry accessories or luxury brands is generally called a luxury buyer.
Luxury buyers need to consider their work from the following aspects:
Analysis of Clothing Sales Management Mode in China and the World
Working Mode and Marketing of International Luxury Buyers
Luxury brand analysis
Market share analysis of luxury brands
Sales model of luxury goods such as leather goods
Analysis of luxury goods terminal sales data
International top brand management model
Job functions of luxury brand buyers
Team building of luxury brand buyers
Operation mode of international buyer's market
Full-line product form
Question 10: Is the word luxury good or bad? I bought expensive things because I have money. It means a lot to me, but it means nothing to him. Luxury is a derogatory term for most people. But it doesn't matter to people with economic foundation, and for people with economic foundation, some people think that money, enjoyment and yuan are so-called ... Some people think that it is not practical, and no amount of money is a luxury, while others think that as long as it is practical, no amount of money is a luxury. ...