Upscale. Zhou Shengsheng Effie is a high-end brand, because it is a luxury brand with high popularity, and Effie is an original jewelry brand that originated in Hongkong, China. Effies brand uses the power of jewelry origin to create style from design. Ai Shifei advocates injecting creative thinking and fashionable brushwork into elegant tone, constantly seeking breakthroughs and innovations in materials, techniques and cooperation, and creating a series of jewelry accessories.