Brother Hong Qiang is a blogger of Tik Tok Live, and online celebrity is the abbreviation of online celebrity. "Internet celebrity" refers to a person who becomes popular because of an event or behavior in real life or online life. Their popularity is magnified by the network because of their own characteristics, which accords with netizens' psychology of aesthetics, ugliness, entertainment, excitement, voyeurism, imagination and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities"