Nowadays, there are more and more advertisements in film and television dramas, and the audience in both barrage and Weibo's comments don't seem to dislike advertisements. This is not to say that consumers are willing to accept this kind of bombing advertising implantation, but that the more bombing, the consumers will be numb. There are two reasons why brands pursue melatonin implantation: first, the power of repetition is enormous; Second, from the perspective of exposure, the cost performance is excellent.

The movie Queen Prada is not only a classic in fashion movies, but also an insurmountable peak in advertising placement. In other words, the whole story takes Prada as the core of the story, making the brand into a movie, showing and designing related lines many times, and the names of the contiguous pieces all have brand names. Brand culture and image are vividly displayed in the film, but the audience does not feel abrupt when watching it. On the surface, the film tells the growth history of fashionistas, and the corporate culture behind fashion magazines and luxury brands can be seen everywhere.

Not only Queen Prada, but also domestic movies and TV series have such cases. The story prototype of The Chinese Partner is New Oriental, and the protagonists in The Carat Lover and The Emerald Lover work in psychic jewelry, and even the boss of psychic jewelry makes a guest appearance in the play. This implantation form was implanted from the beginning of the story, with ingenious form and high arrival rate.

Ode to Joy 2 is probably my responsibility. According to the list of thank-you merchants displayed at the end of the film, there are more than 50 brands in the play. Advertising brands are colorful, and the implantation methods are varied. From the scene to the plot, from the lines to the props ... it's really "carrots and sticks", pervasive.

Although Ode to Joy 1 also has various fancy advertisements, at least the impact on the plot is within the audience's tolerance. In the second season, the advertising placement is simply hot, and it is implanted for the sake of implantation, regardless of the development of the plot. For example, Qu Xiaoyu, who was born in a rich family, used a powder cake in the first season and changed it to Guerlain in the second season, and it was exactly the same as Fan Yong's, so the class difference in the play disappeared; For another example, Andy only drank 12 pieces of Evian water in the first season, even if the elevator survived, he only drank Evian water. In the second season, I suddenly changed to drink a bottle of 2 yuan, and Confucius had an appointment-obviously inherited a large inheritance, but it was even more "down and out"; There are also good shops and vipshop ... "Ode to Joy" has become "ode to advertising".