Many jewelry brands have been spreading in Tik Tok for a long time. In Tik Tok, many jewelry explosions such as love memories and fashion Lord of the Rings were also born.
In addition to making explosions, what brand marketing effect can jewelry companies achieve among young people with the help of Tik Tok platform?
First of all, through the understanding of brand customers' needs, establish account positioning and determine the main line and content of account design;
Then, by making high-quality video content, focus on the target users and enhance user stickiness;
Finally, through the precipitation influence of high-quality content of brand accounts, we will continue to attract target users, thus building Tik Tok's own fan flow pool.
Like Weibo WeChat, no matter what platform or form, the marketing content must be viral, even if it is an advertisement, so that users of Tik Tok can imitate, follow suit and relay, and when it becomes a virus, it will become a social monetary asset, and finally realize the topic fission growth and become an explosion.
Therefore, the brand's blue V fans are not necessarily the most. The key is whether you can become a "prop" or "stage" in the hands of stars, talents and ordinary netizens.
Tik Tok's successful marketing case, such as Zhou Dasheng.
Zhou Dasheng held the first video contest on the Tik Tok platform and launched a short video challenge with the theme of # This is so thoughtful #.
Tik Tok users only need to pay attention to "Chow Tai Sang Jewellery" in the platform, they can participate in the challenge # This is so sweet #, and show their creative short videos with Zhou Dasheng logo, and they will have a chance to win a diamond necklace worth 3,600 yuan and a cash prize of 1000 yuan.
With the theme activities held in Tik Tok, not only brand elements can be spread through Tik Tok platform, but also users have the original motivation to receive awards with praise, which promotes the quality and efficiency of communication and fully embodies the interactive characteristics of short video platform.
Jewelry industry can do this, so can other industries adopt the same model?