Evie, a little red book, is an optimist studying in Britain. Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. By July of 20 19, the number of users of Xiaohongshu had exceeded 300 million, and by June of 20 19, the number of monthly active users of Xiaohongshu had exceeded 1 100 million, among which 70% of the new users were post-90s.

Introduction to xiaohongshu

As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.

In Little Red Book, one user shares the consumption experience online, resulting in community interaction, which can promote other users' offline consumption. These users, in turn, will share more online, eventually forming a virtuous circle.