Front-line sales personnel must be familiar with the above jewelry industry and product knowledge. In order to fully understand the characteristics of goods. You should have a good understanding of the jewelry you sell, so that you can have enough confidence to impress customers with this knowledge. As a successful salesman, you must know the inventory in the store like the back of your hand, so that you can provide goods to your guests quickly without waiting for a long time to make them have confidence in you. It is worth mentioning that when explaining the advantages of goods to salespeople, they should:
1, explain the value with characteristics.
It is necessary to realize that certain characteristics of jewelry are the values pursued by customers. We should not just explain the characteristics of jewelry mechanically, but should evolve these characteristics into "benefits" and "advantages" that are useful to customers and pass them on to customers in a reliable and orderly manner.
2. Emphasize the value of quality.
The method of explanation should depend on the specific jewelry and the specific customer.
3. Emphasize that jewelry represents emotion.
Being able to touch the emotional "needs" of customers can stimulate a variety of motives. At this time, salespeople need to make judgments according to the manners of consumers, and then provide targeted services. These motives are common: seeking truth, innovation, change, convenience, profit, interest, Excellence, seeking more, seeking beauty, seeking difference, curiosity and patronage. When selling jewelry, if you can do some targeted work; We all have these motives.