In the French jewelry industry, few people don't know Michele Morrow. As an influential master of natural jewelry design, he has always said: "Jewelry is originally lifeless, and only when it carries the emotions entrusted to it by people can it have life and soul." Last year, Mr. Michele Morrow designed the 09 "Happiness" wedding diamond ring series for Bandung Mankalong, which triggered a buying craze for married people. This year, Michele Morrow tried to create more luxury and fashion sense for the "Happiness" series through design, and tried to bring a brand-new visual experience. The design inspiration of the "U" shape actually comes from Oracle Bone Inscriptions, China.
Since Bandung Wankalong set up a world-class jewelry design R&D center in Florence, Chinese mainland has become the first stop of Michel Moreau's design works. 2065438+00 "Love U" happy wedding ring diamond series is not only a wedding ring diamond, but also a symbol of happiness. It upgraded the most popular style last year and increased the "design tension". This series of works was recently launched in the Yangtze River Delta of China.
Yesterday afternoon, I learned in Mankalong chain store in Bandung that the newly listed 20 10 "happiness" wedding diamond ornaments have been favored by many consumers. According to the salesperson, all the prospective couples who come to choose the wedding diamond ring like Mr. Michele Morrow's latest design.
Chinese element
Inspire designers' creative inspiration.
"Bandung Mankalong has been asking foreign designers to understand the culture of China and China in order to combine world fashion with China culture."
Mr. Michele Morrow said, "People in China call marriage' starting a family'. I found that the hieroglyphics representing' home' in ancient Oracle bone inscriptions in China are very similar to a person living in a' U' shape, and this U inspired my creation. " He believes that happiness comes from caring and giving to one's partner. Both sides should extract the element of "U" from marriage and think and live around each other. Therefore, the ring inlay of Bandung Mankalong's "Love U" happiness series all vaguely hides the element of "U", which means that they are always by each other's side.
20 10 "happiness" diamond ring, with U-shaped symbols bent at both ends, is not only a smiling expression, but also plays a variety of roles in the history of human civilization in different regions: in ancient Oracle Bone Inscriptions of China, the U-shape stands for "home"; In India, the element U means indivisibility; In mathematical symbols, u stands for union; In today's Internet age, U is you, you and happiness.
Huamei xiangqun
Leading the trend of wedding diamond design
20 10 "Happiness" new diamond jewelry series includes four main rings, one auxiliary ring and a pair of diamond earrings. In addition to the simple and classic big diamond main ring, you can also choose to set the auxiliary ring to match the main ring, which is more in line with the international popular setting fashion 20 10.
20 10 "Happiness" diamond ring is inlaid with the enduring four-claw method. This inlay method can not only reflect the glory and value of the main stone, but also be unmatched by other inlay methods, and it is also a symbol of classics and eternity. The elegant "reserved" secondary ring is decorated with 2 1 diamond into a soft and shiny diamond curve, and the exquisite castle inlay outlines the unique and exquisite mood of women. The diamond earrings of "Love of the Heart" are made of three diamonds in a heart shape by using European invisible inlay technology, which not only echoes the diamond ring, but also makes the bride's face look more exquisite.
It can be seen in Bandung Mankalong jewelry chain stores all over the world that 20 10 "happiness" wedding diamond ornaments can be simple and capable while luxurious and elegant, and at the same time, they are also very individual. No wonder as soon as it went on the market, consumers flocked to it.
(writing/Ada)
Brand link
Brand link
Bandung Mankalong Jewelry is a fashionable, classic and connotative jewelry brand that closely follows the international market. It is the most important designated strategic partner of De Beers Group, World Gold Council, International Platinum Association and GUCCI in China. There are product research and development centers in Florence and Hong Kong respectively, adhering to the brand concept of "My Extraordinary Charm", and providing tasteful and attractive exquisite jewelry for intellectual women who keep up with fashion trends.
2. Fred Integrated Circuit Company. More than 30 pieces of Marton jewelry design works in 9 series/kloc-0 were displayed in Helson Diamond Palace. Creative shelving, lighting, artistic romantic music and aesthetic techniques make Frederick &; Mathon's works are the embodiment of the ultimate beauty.
Among them, the most attractive one is the work displayed alone in the exquisite display cabinet, a romantic and unique seahorse pendant from the bottom of the sea. This pendant is lovely in shape, covered with precious stones, with starfish and seaweed beside it. It uses cold metal and stone to create lifelike underwater animals, which makes the cold jewelry look full of spirituality and makes people seem to come to the fascinating underwater world. This work was inspired by Verdi's science fiction novel Two Wan Li under the Sea.
"Jewelry with design content lasts for a long time."
Fred integrated circuit company. Mr. Mathon also shoulders multiple identities in the French jewelry industry. From 65438 to 0990, he became the chairman of the French Export Committee and devoted himself to promoting the tradition of French jewelry making abroad. 1992 Frederick &; Mathon became the chairman of the Jewelry Manufacturers Association. Two years later, he was promoted to the head of the authoritative "Ecole de la Bijouterie-Joaillerie" in Paris.
Fred integrated circuit company. Mr. Mathon particularly emphasized the importance of design in the jewelry industry. "There is also a fashion trend in the jewelry industry. Generally speaking, five years is a fashion cycle. If you want to do a good job in jewelry business, you must have 44% new works and 60% classic works. For my works, the use of color is the biggest feature of our products, which also shows that my works are highly recognizable. " Because he is not only a designer, but also a marketing director, responsible for promoting the family jewelry business to the world. At present, European and Japanese markets are his main promotion centers, and China caught the attention of the master from a French jeweler. This cooperation with Hengxin Diamond Palace is also a prelude to introducing French jewelry products to China.
Fred integrated circuit company. Mathon's jewelry design not only has distinctive French characteristics, but also has vivid and emotional series themes, such as: colorful and romantic Medusa series; Seva series with the theme of tenderness and desire; Pumbaa series with color, exquisiteness and elegance; Inspired by water, waves and sports, the snake pattern series embodies the perfect integration of sensibility and femininity and the exquisite symbol of elegant style; Soft, sexy, warm and just right snowflake series; Feminine appearance, perfect fusion of precious metals and smooth pearls, and magical and beautiful Sonata series for women's skin.
"Elegance is synonymous with French design"
Take different marketing strategies for the global jewelry market, Frederick &; Mr. Mathon believes: "There are differences in the global market, but there is also a * * *, that is, people in all regions like fresh design works. As French, we design according to our own emotions. Paris is a fashion capital with distinctive urban attributes, which is the biggest source of inspiration for jewelry design. There are obvious differences between Paris design and Italian design, and there are also differences between Europe and Asia. The French are naturally appreciative and respectful of women. French women are also the most dressy in the world. Designing for them to make women more elegant and attractive is the pride of French men. "
Fred integrated circuit company. Mr. Mathon used three words to describe the perfect jewelry product in his mind: "The order of design, materials and elegance cannot be misplaced." France and China have different attitudes towards the design content and value preservation of jewelry industry. French jewelry pays more attention to design content and decoration, while women in China pay more attention to the weight of diamonds and the use of precious metals when choosing jewelry. Frederick was invited to Hengxin Diamond Palace this time &; The purpose of Mr. Mathon's speech is to promote a consumption concept in China, that is, the design content is the main factor to increase the value of jewelry, not just measured by grams. A jewelry work designed by a famous teacher has its own artistic value and collection value.
"A woman wearing jewelry is not only an expensive stone, but also a dream, as well as her unique views and opinions on life." Fred integrated circuit company. Mr. Marton said.