The company has nearly 20,000 square meters of modern large-scale factories with elegant environment and first-class facilities. Production and operation of precious metals such as gold jewelry, gold jewelry, platinum and silver, all kinds of jewelry and accessories made of precious stones, diamonds, pearls, jadeite and spar (excluding loose diamonds), wholesale of watches and clocks, handicrafts, import and export and related supporting business.
The company introduced advanced equipment from abroad, used advanced technology for production, and owned advanced jewelry processing equipment from Italy, Switzerland, Japan and other countries, which realized the computer intelligent control of mold production. In 20 12 years, the annual production and processing capacity of gold jewelry reached 143 tons. In addition to developing and operating its own products, the company has long been processing materials for many well-known domestic and foreign enterprises such as Hongkong Zhou Shengsheng and Chow Tai Fook, as well as major domestic retail brands.
Baitai company and Baitai jewelry brand have won good reputation at home and abroad. The company has successively won the titles of "China Well-known Trademark" and "China Well-known Trademark". It is the first enterprise in the national jewelry industry and Shenzhen to obtain the AAAA-level certification of national standardization good behavior, the top private enterprise in Guangdong Province 100, the leading private enterprise in Shenzhen, the high-tech enterprise in Shenzhen, the leading enterprise in independent innovation industry, the member of the National Standards Committee, and the secretary-general unit of the enterprise standards alliance for precious metals, jewelry and jade jewelry.
Baitai Jewelry has a persistent pursuit of independent innovation. Together with the state-level technology center, Baitai Gold Technology and Art R&D Center has been established, and long-term strategic cooperative relations have been established with many well-known institutions at home and abroad, such as Tsinghua University, Chinese Academy of Sciences and World Gold Council. The company vigorously develops technologies and products with independent intellectual property rights, and launches more than 1000 new products every year. By July 20 13, the company * * * had 98 patents, including 5 invention patents, 5 utility model patents 15 and 78 appearance patents.
In view of the subdivided gold jewelry market, the company implemented the product differentiation strategy and launched four product brands, namely "Huanguan Fashion", "Baitai Jewelry", "Shangjinyuan" and "Baitai Diamond Jewelry", to meet the needs of various consumers for gold jewelry. "Baitai Jewelry" and "Baitai Diamond Jewelry" are engaged in franchise chain business for the whole country. Baitai Company has developed more than 400 direct stores and franchise stores in more than 30 provinces and cities across the country.