After the brand development of private enterprises in China has reached a certain stage, it is often faced with the challenge of enhancing brand image, strengthening consumer category cognition and occupying mind. To achieve this strategic upgrade, we need a suitable brand image spokesperson. At present, under the premise that consumers in China have not established a culture of self-confidence and independent thinking ability, the influence of opinion leaders is widespread. Appropriate spokesmen can occupy the commanding heights of publicity, fully display the brand's characteristics and charm, enhance the brand premium, and play a very positive role in shortening the category and brand awareness, building trust and enhancing brand advantages.
Why did you end up holding hands with Chen Jianbin and Angel? After comprehensive consideration in many aspects, Chairman Jin Lifu Jewelry and his team agreed that Jin Lifu's spokesperson should not only have first-class popularity and reputation in China, but also conform to China's mainstream values and broad brand genes, and also be able to release the brand charm of "Fu Culture" to the maximum extent. First of all, Angel's personal temperament is noble, elegant, generous and feminine, while Chen Jianbin's personal composure, introversion, mechanism and boldness are in line with the brand image that Jinlifu Jewelry needs to show. "Jinlifu has a variety of jewelry products such as diamonds, gold, jadeite, colorful treasures, silver ornaments and craft gifts. , with both of them. If you endorse diamonds, the elegant and luxurious temperament is highly matched; If she speaks for jade, she combines the purity of intellectual women and the connotation of women; And her beautiful face also fits the colorful colors of colored gems. " Jin Li Fumin said. Secondly, the Chen Jianbin Angel Couples, who have the title of model couples in the entertainment circle, vividly explained the essence of China's business ethics-the image and temperament of a big businessman, a good wife and a good mother in the TV series "Qiao Family Courtyard", which won the praise of countless audiences, and achieved their good public image and their beautiful marriage from drama to reality. This marriage is like an angel's ideal model: it is dull and has no story. To sum up, it is a little money, two kind words, three meals and clothes for all seasons, which will remain unchanged for 50 years. Behind the seemingly dull, it is the colorful life described by the two together. Taking Qi Mei as an example, simplicity is a blessing, which represents the profound ethical concept of China's traditional "Fu culture" on the family, and is in the same strain as the corporate purpose of "Gold benefits the world and enriches thousands of families" advocated by Jinlifu Jewelry, and expresses the charm of Jinlifu brand to the fullest. Angel Chen Jianbin endorsed Jin Lifu, creating a precedent for a single all-category jewelry operator to join hands with stars in Henan history, and further igniting the great concern and enthusiasm of Jin Lifu franchisees, partners and investment institutions all over the country for the brand. Many people in jewelry, media, culture, art, politics and business have commented that Jin Lifu was hired at the right time and just right. "Empty talk about making mistakes in the country, but work hard to prosper the country". Since the establishment of Jinlifu Jewelry, Mr. Zhu, the chairman, has asked everyone in the team to be "honest, efficient, honest and positive" in everything they do. Putting every detail in place is the highest understanding of Jinlifu jewelry brand strategy, and success is the result of actively aggregating every subtle factor. The secret of Jinlifu Jewelry's success is to keep the road simple, gain insight into the essence, do the right thing at the right time, and do the simple thing to the extreme. This is the unique ecology produced by the interweaving of enterprise leadership, enterprise culture, enterprise resources and industry competition. Haidilao, you can't learn; Similarly, Jin Lifu, you can't learn.