1. What does the person in charge of Tmall operations mainly do?
1. Be responsible for the operation and management of Tmall stores, plan and implement marketing activities, and achieve sales targets;
2. Responsible for the daily promotion project planning of the store;
3. Search engine marketing management, through train, taobao guest, etc. , and cooperate with stores to plan various marketing promotion activities;
4. Be responsible for the management of the operation team, various work arrangements, group post training and assessment, etc.
5. Decompose the store's annual indicators to ensure that the scheduled indicators can be completed every month;
6. Follow up the operation and effect of the store.
Second, how does Tmall operate?
1, the operation must be planned first:
Since you are a seller, you should make a good plan before the operation, such as planning your own consumers first, because it is very important to know the market positioning.
If you don't even know where you are, then you don't know who you want to sell the product to.
Then your promotion and post-work can't be carried out, so, first of all, you should give yourself a market position.
Secondly, it is best for Tmall flagship store to set up its own team and make corresponding plans on collaboration and workflow among team members.
Then the warehouse is stocked. Knowledge of product and delivery process should be well planned.
2. Second, the operation should do a good job in price war:
It is very important to do a good job in price war, but we must correct it first. Customers just want to take advantage, not just buy cheap things. After all, a penny is worth a penny, which has been deeply understood in many people's lives.
So, of course, price wars should be cheaper for customers, but? We can't lower the quality of goods. We can do some activities for customers to take advantage of.
This is cheap or small, but the value of the goods themselves is still great, so such activities are valuable.