The owner of Ruili Jushi Jewelry Store is Yao Xianchang. Mao Yi often calls each other Lao Yao directly. They have been registered as legal couples, but Mao Yi still hasn't stopped broadcasting since she got married. After all, the initial network traffic of Jushi Jewelry was basically driven by Mao Yi.

In Mao's daily videos, her natural humor and cuteness make people laugh, and she also likes this lovely girl. At the same time, many netizens have begun to pay attention to lifting stones and jewels.

Marketing strategy of lifting stone ornaments;

Insisting on creating characters, cultivating original videos and reducing advertising, this seemingly "thankless" road, after long-term exploration and practice, has become the final choice of the stone lifting team.

At present, 90% of the traffic of lifting stone jewelry with 420w fans comes from short videos. As early as the initial stage, the daily average number of viewers in the live broadcast room broke 2 W. "Our natural flow has been very large, so we didn't consider putting in a huge amount of DOU+. Compared with other businesses, it is really nine Niu Yi hairs. " Yao Xianchang ridiculed himself for "deserved it" and said that he would let it go.

When others are struggling for no flow, the trouble of lifting stones and jewels is just the opposite. According to the anchor's memory, the "torrent" attracted by the short video in the early stage not only brought high sales, but also made the start-up team unable to cope: "The goods were sold too much, the staff were too busy to deliver the goods in time, and the after-sales service was not good."

Faced with the short-term imbalance caused by the traffic bonus, the whole team did not adopt the suggestion of "traffic harvesting", but stabilized its position, paid close attention to quality control and after-sales, and persisted.