First of all, I want to say, what kind of commodity is jewelry? There is no doubt that people who wear or collect jewelry care about its noble quality and collection value. Therefore, it is useless to fight a price war, especially if consumers have no knowledge of new products. So reverse thinking, how can consumers understand the product? This kind of goods whose use value cannot be expressed can only attract consumers by price. So low prices can't make consumers aware of this product. On the contrary, high prices will make consumers more satisfied with luxury consumption and even believe in value for money. The point is that jewelry is a luxury consumption.

The above is my humble opinion ~