China Gold is on the same level as Zhaojinyinlou. Because both of them are gold shops with many years of history. China National Gold Corporation (hereinafter referred to as China Gold) is the only central enterprise in the gold industry in China. Established in early 2003, formerly known as China Gold Corporation, was established in 1979. Zhaojinyinlou is also a century-old brand. 1908 (in the thirty-fourth year of Guangxu reign in Qing dynasty), Zhaoyuan Gold Bureau, directly supported by Li Hongzhang, governor of Zhili in Qing dynasty, set up a new branch and established "Luoshan Silversmith". 1998, Zhaoyuan Gold Industry Group Company was restructured into Shandong Zhao Jin Group Co., Ltd., and Zhaoyuan Silver House was officially renamed as "Zhaojinyinlou".