China Gold has many offline stores. The replacement regulations of each store are also slightly different. However, not every place in China can exchange gold. Some gold counters only accept or exchange their own counters or brands of gold, and do not exchange other people's gold.

China Gold is a large-scale professional gold jewelry production and sales enterprise specializing in China gold brand. Its main products include gold bars, gold jewelry, gold products and K gold jewelry products. China National Gold Group holds 43.07% equity of China Gold and is the controlling shareholder of China Gold.