Polaiya Cosmetics Co., Ltd. is a large cosmetic company integrating research and development, production and sales of cosmetics. Its headquarters is located in the beautiful West Lake-World Trade Regent City, No.0/8 Jiaogong Road, Hangzhou City, Zhejiang Province. Europe and America center.
Since its establishment in 2003, the company has maintained a steady and rapid growth trend with advanced marketing methods and accurate grasp of the cosmetics market. With the mission of "Beautiful Life, Beautiful Life", Polaiya has expanded its territory in the cosmetics industry with its distinctive brand image, excellent product quality and innovative marketing strategy, and has rapidly emerged as one of the first-class cosmetics enterprises in China.
At present, Polaiya has formed a strong marketing network, with department stores and daily chemical boutiques as the main marketing channels, forming a multi-brand, multi-channel and all-round market layout. Today, the company has more than a thousand products of six brands, namely, Polaiya, Youzilai, Hana, You Ya, Cat Rose and Oulanxuan, and has realized the multi-brand, multi-category, multi-channel and multi-mode development and operation mechanism, with increasing comprehensive strength.
The company pursues Excellence, constantly innovates, and fully promotes the new fashion of "beauty and self-cultivation". Polaiya's pioneering spirit has won more and more praise from brands, and it has grown rapidly in the field of cosmetics industry, driving the industry and influencing China!
Brief introduction of Proya Huzhou production headquarters;
The Huzhou production headquarters of Polaiya Cosmetics Co., Ltd. covers an area of 1 16000 square meters. According to the standard of world-class garden-style cosmetics industrial city, the factory has a beautiful environment with a green area of 40%. The workshop was designed and built according to GMP pharmaceutical enterprise standards, and the air cleanliness in the production area reached 654.38+ 10,000. It adopts advanced cosmetics production equipment from Europe, America, Japan and South Korea, has well-equipped world-leading R&D laboratories and strict CGMP quality control standards to ensure that the products reach the international brand level in terms of safety and effectiveness.
In 20 12, a storage and logistics center of nearly 60,000 square meters was built in the production headquarters of Polaiya. With modern three-dimensional layout design and information-based storage management system, the storage capacity reached 6,543,800 boxes, meeting the rapid development of market demand. At the same time, Polaiya adheres to the production concept of "low carbon and environmental protection, * * * enjoying green", and has built a solar auxiliary heating system and a sewage treatment project with national first-class emission standards, striving to build a "resource-saving, environment-friendly" world-class cosmetics factory.
Brief introduction of R&D Innovation Center in Polaiya;
Since its establishment, Polaiya Company has spared no effort to introduce scientific and technological talents and technical capabilities. On March 20 1 1, Polaiya Company passed the examination of the Ministry of Science and Technology and won the honorary title of "Zhejiang High-tech Enterprise". At the beginning of 20 12, the company increased investment in technology research and development, and set up a technology management center to control the whole life cycle of products from creativity to listing.
In 20 13, the 3,000-square-meter Polaiya R&D and Innovation Center officially opened. The center covers many functional rooms such as skin care research and development laboratory, make-up laboratory, cell culture laboratory and marine research laboratory. Introduce advanced equipment from the United States, Britain, Germany and other countries; It has gathered more than 80 high-level scientific research talents from different disciplines such as chemistry, biology, medicine, dermatology and industrial modeling design.
Introduction of its six major brands:
PROYA has put forward the slogan "Proya, create a more beautiful you" since its inception, extracted the essence of skin care from the vast deep sea that breeds life energy, and innovatively put forward the concept of "marine skin care". After years of efforts, the brand has formed a strong marketing network with its distinctive brand image and excellent product quality, and has become a domestic first-line brand with multi-channel operation of daily chemical products, supermarket chains and department stores. At present, Polaiya's brands include Muscle Density Series, Ocean Fluid Mechanics, Ocean Transparency and Ocean Energy. Plastic surgery "and other series of hundreds of goods, for every beauty lover to provide a full range of quality services.
UZero, a naturalistic fresh plant skin care expert, is a natural plant skin care brand founded by Polaiya Co., Ltd. in 2009, adhering to the principle of "live planting? Living sperm? The concept of "activating skin" extracts the fresh energy of pure plants in nature, brings "fresh plant skin care power" to Asian women, and provides double beauty of skin and mind, which not only brings fresh and exquisite beauty, but also conveys a steady stream of fresh spiritual energy. On the basis of strong background and rich sales experience, with the help of accurate brand positioning and advanced marketing methods, Uzilai constantly surpassed innovation, improved the accuracy of grasping the consumer and cosmetics market, and quickly seized the daily chemical plant skin care market in China. Now it has nearly 10,000 terminal daily chemical franchise stores in China and successfully entered major supermarkets in China, and its sales performance has maintained a good momentum of stable and rapid development.
ANYA is a jewelry-grade skin care brand from Korea and one of the well-known high-end skin care brands in Korea. In 2009, Polaiya introduced China and established Hana (Hangzhou) Cosmetics Co., Ltd. Based on the market of "Korean quality, China marketing", Hana has been implementing the principles of "quality first" and "100% imported Korean raw materials" to create a "jewelry-grade skin care" experience with Korean characteristics, high quality and high satisfaction. Nowadays, with the help of the group's perfect market channels, marketing concepts and mature operation methods, department stores and franchise stores are the main channels for Asiana, helping Asiana to rapidly increase its market share. Asiana's advantages in brand culture promotion, event planning, product development and innovation have also been affirmed and praised by consumers and businesses in China.
In order to ignite all women's desire for beauty and awaken the energy of pursuing fashion, in 2009, one of the five brands of Polaiya Cosmetics Co., Ltd.-"Yoya" was born!
"The era of heavy makeup has passed, and a new era of makeup that pursues' lightness' has arrived. You Ya makeup, the pursuit of simple and bright design; Create a comfortable and eye-catching makeup effect; More importantly, we only produce breathable products without burden, so that the products can interact with every inch of skin inside and outside and communicate smoothly. Really let you, pleasing to the eye, pleasing to the eye. "
Cat&; Rose) 2012, under the influence of the global case study group and the world's top marketing communication service company, gave birth to a delicate and fresh girl makeup brand "Cat Rose". Every cat language rose is based on natural rose essence, with natural ingredients and sweet makeup effect. The strength of Korean cosmetics factory ensures that the whole series of products have the highest quality comparable to Korean beauty products; At the same time, with its novel usage and packaging design full of surprises, once it comes out, it will become a necessary new favorite in every girl's cosmetic bag that advocates nature and sweetness. In a dreamy and romantic way, Cat Language Rose tells an unbeaten love secret and interprets the brand proposition of "Long live love, beautiful and invincible".
In 2007, O'LAXSN, a product research and development team from Polaiya Company, made a long-term investigation and study on the market of aromatherapy care products in China, followed Grasse's concept of natural aromatherapy, and launched O 'Laxsn, a skin care brand with unique natural and handmade characteristics, dedicated to bringing beauty lovers the pleasure of "body, mind and spirit". Oraxon means "Oulanxuan" in Chinese, and "Xuan" means the essence of plants.
Corporate Mission: Beautiful Life, Beautiful Life
Corporate vision: Gather the wisdom of the world and build a world brand.
Enterprise spirit: diligence, pragmatism, passion, enterprising, honesty and gratitude.
Enterprise core values:
Customer first, pursuit of Excellence, mutual respect and trust.
Efficient cooperation, courage to take responsibility, willing to share.
Legal Representative: Hou Juncheng.
Date of establishment: May 24, 2006
Registered capital: 2,065,438 yuan+362,300 yuan.
Location: Zhejiang Province
Unified social credit code: 91330100789665033f.
Operational status: survival
Industry: manufacturing industry
Company Type: Other Limited by Share Ltd (listed)
English name: Proya Cosmetics Co., Ltd.
Number of employees: 1000-4999.
Enterprise address: Room 605, Europe and America Center 1 Building (Zone D)/Regent World Trade Center, Xihu District, Hangzhou.
Business scope: wholesale and retail: cosmetics, daily necessities, chemical raw materials (except dangerous chemicals and precursor chemicals), machinery and equipment, Wujinjiaodian; Services: cosmetic technology development, technical services, technical consultation, enterprise management, warehousing services (except dangerous chemicals and precursor chemicals), and lease of self-owned houses; Import and export of goods (except for items prohibited by laws and administrative regulations, items restricted by laws and administrative regulations can only be operated after obtaining licenses); Production of cosmetics for hairdressing, skin care and beauty modification (limited to branches).