Etiquette is to express people's inner respect for others through beautiful instruments and ceremonies.

Business etiquette refers to the norms or procedures that the business personnel of a company or an enterprise should follow in order to shape a good image of an individual or an enterprise in business activities and show respect and friendliness to the communication objects. It can also be said that it is a communicative art that should be observed in business communication.

Important significance

In terms of corporate image, business etiquette can show the degree of civilization, management style and moral standards of enterprises and shape corporate image. A good corporate image is an intangible asset of an enterprise. In addition to product competition, modern market competition is also reflected in image competition. An enterprise or company with a good image and reputation can easily gain the trust and support from all walks of life.

As far as personal ability is concerned, the current working ability of business people should at least include the following two aspects: first, business ability, which is the basic ability of business people, and second, communication ability, which is the ability of sustainable development.

basic feature

Standardization: Fiona Fang cannot do without rules, and the standardization of business etiquette is the standard practice for business people to treat people.

Objectivity: distinguish between objects, which varies from person to person. In the words of ordinary people, what to say where to go and who to say. The key is to let the other person know about you, your respect and friendliness.

Skills: What to do and what not to do, business etiquette is very operable.

Second, personal image-meaning

In business etiquette, personal dress plays a very important role in shaping personal image, and personal image and corporate image are inseparable, so never ignore the requirements of dress in business occasions.

Second, personal image-GFD (men's article)

1, hairstyle requirements

Clean and tidy

Should not be too long, the shortest standard should not be shaved.

The hair in front doesn't cover your eyebrows.

Side hairs don't cover your ears.

Don't leave too long or too thick sideburns.

The hair at the back does not exceed the upper part of the shirt collar.

Step 2: facial modification

Shave, shave and keep clean.

In business activities, you will come into contact with things with pungent smell, such as cigarettes and alcohol.

Product, keep your breath fresh.

Before going out every morning, look at yourself in the mirror for a minute. In this minute, think about the people you want to meet today, their status and importance to you or your company, and then look at yourself in the mirror and see if the suit and tie you are wearing match.

Step 3 wear a suit and tie

Men's Dress Principles-"Three Three Principles"

Three-color principle: when men wear suits on formal occasions, they should not wear more than three colors;

Trinity law: shoes, belts and briefcases should have the same color;

Men's Dress Principles-"Three Taboos"

When wearing a suit, the logo on the left sleeve is not removed.

On formal occasions, men can't wear two kinds of socks-nylon stockings and white socks.

Choice of tie: texture, color, pattern, collocation and tie clip.

Tie: (the soul of a suit)

Mainly made of silk or wool fabrics, the colors are mainly monochrome, such as blue, gray, brown, purple, red and black.

(No more than three colors, the tone is the same as that of the suit) The color is mainly monochrome, without patterns, stripes, dots and squares.

Generally, suits are dark, shoes and socks are black, shirts are white, and ties and suits are the best colors.

1, short hair, keep your hair clean and tidy.

2, eyes: no foreign body, no drowsiness, no congestion, no strabismus; Glasses are straight and bright, and do not wear colored glasses and sunglasses;

3. Beard: clean, no long beard or weird beard.

4, the shirt must be ironed flat, and the shirt should be neatly punched. Neckline: white or monochromatic, without stains.

5, tie: close to the neckline, beautiful and generous.

6, the suit is flat, if the clean coat is 2 buttons, don't buckle at the same time, and don't buckle the bottom button. Pants should have trousers lines. Don't roll up your sleeves.

7, neckline cuffs without stains

8. Don't put things in your suit pocket.

9. Keep your nails clean

10, black socks and leather shoes are bright and dust-free.

Second, personal image-women's clothing

The dress instrument of a professional lady must conform to her personality, body characteristics, position, corporate culture, office environment, hobbies and so on. A strong woman should not blindly imitate the clothes of men in the office, but should have a "good mentality of being a woman", give play to women's unique flexibility and sweep away men's arbitrariness.

Women should dress flexibly and learn how to match clothes, shoes, hairstyles, jewelry and makeup to make them perfect and harmonious. When you are finally praised by others, you should praise yourself for being beautiful, not that your clothes are beautiful or your shoes are beautiful. That's just beautiful things, not to say that wearing professional clothes is more authoritative. Choose some suits with good quality. Choose shirts, sweaters, shoes, socks, scarves, belts and jewelry, with suits as the background color.

Everyone's skin color, hair color and style are different, so the color that suits her is different. Choose some suits that suit your color, and then choose other decorations as the background color according to the suit color.

Second, personal image-GFD (Ms.)

1, hairstyle hairstyle "Women look good"

Stylish and decent, beautiful and generous, in line with identity.

The style of issuing cards is solemn and generous, so it should be used sparingly to avoid the scene of looking like a Christmas tree from a distance and looking like a grocery store from a close distance.

Step 2: facial modification

Ladies' make-up is a manifestation of self-respect, a kind of respect for others, and a sign of perfect enterprise management.

It is required to wear light makeup, keep fresh and natural, and pay attention to makeup:

Make-up should be natural, and strive to have makeup without makeup.

Make-up should be beautified, not special.

Avoid people when making up.

Overdressing will make people feel uncomfortable, while being too simple will make people feel casual. In short, there is a principle that every day's dressing must cater to the people you want to meet that day, conform to their identity and professionalism, and make yourself not shabby, fall in price.

Ladies' dress code:

1, wear professional clothes (skirt)

Steady and authoritative colors include: navy blue, gray, carbon black, light blue, black, chestnut, rust, brown and camel; Avoid light yellow, pink, light green or orange. Few but fine, heavy and light, pay attention to workmanship and fabrics, and fit. Avoid impulse buying. If you are such a person, remember that the clothes you want to buy must match the clothes you have already bought. Be careful and live within your means, but don't be greedy for small advantages and lose big ones. Use some natural fabrics, such as cotton, silk and wool.

No black leather skirt

Don't wear collarless, sleeveless, low neckline or tight clothes.

Formal high-level occasions are more than just legs.

Wear socks close to flesh color, and don't wear black or carved stockings.

Don't wear socks, bring spare socks.

The length of socks should avoid three legs, that is, wearing half socks, half skirts, socks, calves and skirts. This is called three legs.

2. Shoes requirements

Don't wear high heels or too thin heels. Middle heel or low heel shoes are preferred. Don't wear sneakers into the office.

Don't wear sandals that don't show your toes in front and your heels behind. Wear formal sandals.

Take care of your shoes and polish them.

The color of shoes must match the color of clothes. In short, there is a principle that "the color of shoes must be darker than that of clothes." If it is lighter than the color of clothes, it must match the color of other decorations. "

Step 2 wear accessories

Professional women want to show their intelligence, ability and experience, so if they want to bring jewelry, they must wear simple jewelry instead of swinging earrings or necklaces that make noise when walking, which is extremely destructive to their professional image. Earrings are very important jewelry, but they can't be too long or too big. Although glasses make people feel literary, they obliterate the unique affinity of women and are rigid and mean, so try to wear contact lenses.

The principle conforms to the identity, and it is advisable to use it less.

Don't wear jewelry to show your financial resources.

Don't wear accessories that show gender charm.

Homogeneous color

How to wear a ring

No more than two pieces.

It is common for professional women to dye their nails, but the color of nail polish should not be too bright, which will make others focus on your nails and choose some colors that match your lipstick. Some people like transparent nail polish, which is acceptable to the public.

4. Packaging requirements:

Men look at watches, women look at bags. Bao is a symbol of women's behavior. Handbags should be small and meticulous, not full. Women are advised to prepare the following items in their bags at any time: * an umbrella that can be folded into a small size * a pair of new stockings * a pack of paper towels * a cosmetic bag * a sewing box.

Second, personal image-dress for professional occasions.

The "six prohibitions" of dress in professional occasions;

Don't be too messy;

Have to play cards according to the routine;

Not too bright, not too exposed;

Can't wear perspective clothes;

You can't wear tight clothes.