function
The specific functions of shopping mall lighting can be summarized as follows: (1) attracting the attention of shoppers; (2) create a shopping environment atmosphere; (3) Make the display items as perfect as possible with attractive lighting; (4) Stimulate customers' desire to buy; (5) Establish the brand image of shopping malls.
Economic affluence affects people's shopping. At first, they only planned to buy what they needed, but now they have turned to impulse shopping. As sociologists say, women often have short circuits when shopping. Obviously, if they have something at home, they always feel inferior. We can seize this psychological activity of customers and create a comfortable shopping environment by using the effect of lighting.
(b) Decoration and beautification
Nowadays, the lighting in shopping malls is very complicated, one is the evaluation of lighting effect, and the other is the visual impression. Our eyes are generally attracted by the brightest things, and the space can look different through lighting design, which shows that excellent lighting design can bring dramatic changes. The study of lighting design should not be limited to the layout of lighting, but also study psychology. Otherwise, it can't attract customers.
1. Lighting design is changeable in shopping mall space design. When customers enter, they first take visual observation. When observing, people's eyes can remember the shops that feel good because of the light.
2. The lighting of shopping malls is not only the expression of light, but also the beautification of the space environment of shopping malls, which plays an embellishment role.
(C) the role of human health
Glare in the design effect of space lighting in shopping malls will bring great harm to human physiology. On the one hand, this kind of light source is caused by improper lighting design, and the lighting brightness does not meet the requirements. On the other hand, it is caused by the brightness and light reflection of the surface material of the decorative space, and the unbalanced lighting method often leads to glare.
Safety is a very important issue in the lighting design of shopping malls. The design of power distribution system must meet the requirements of national standards, and maintenance should also be considered. Soft light should be set at the passage of stairs, corridors and entrances and exits. In the lighting design of shopping malls, the occurrence of power failure accidents should also be considered. Emergency lighting and generators must be installed to prevent the embarrassing situation of sudden power failure in shopping malls.
Second, the lighting method of shopping mall space
(a) storefront lighting
In order to ensure that the brightness of the shop is balanced with the surrounding area, we usually choose softer lighting as general lighting to make it balanced, and decorate it with colored lights or lamps to make customers deeply impressed and unforgettable.
Jewelry luxury goods have strict requirements for lighting, and there are many professional jewelry lighting companies in China. Here is a brief introduction. Warm light of 3000K is suitable for products such as gold, while cold light (6500K) can achieve good results for platinum and silver products, with emphasis on jade lighting, and neutral light of 4200K is suitable for jade lighting. Color development must use more than 80.
Warm light and neutral light are suitable for clothing products. Warm color light highlights the main products displayed, and neutral light plays the role of lighting as the main light. At the same time, neutral light can bring distinct visual senses to clothes, and it will not cause impatient and burning feelings like warm light, nor will it make people feel that clothes are old like cold light.
(2) Window lighting
The window is the place where the store displays the brand characteristics, showing the grades and types of goods. Customers decide the positioning of goods by feeling the window, and usually rely on the effect of lighting to highlight the goods. Lighting can change the color and texture of goods, and decorative lights can also give customers different feelings. Sometimes colored lights make windows more beautiful.
(3) Display lighting
Display lighting is to increase local lighting according to the types of display cabinets and display tables, which not only needs horizontal light, but also needs vertical light. accent lighting can also be used to make the goods more prominent.
For the sake of beauty, lighting is set in the exhibition table, and commonly used fluorescent lamps are installed in the ceiling or embedded.
(4) Lighting of entrances and walkways
The entrance to the mall is the customer's first feeling. Its lighting setting is 1-2 times higher than indoor lighting, and its color temperature should be coordinated with indoor thinking. Fluorescent lamps, light emitting diodes, etc. are commonly used.
The main passage of the walkway should be bright, and advertising lighting can also be set.
(5) Lighting of cashier area
The lighting in the cashier area should have good daylighting, and the lighting effect in this area should change with the light density.
(6) Lighting of storage area
There is no special lighting in the storage area, but only general lighting, but the lamps must keep a certain distance from the stored items, which will affect the color of the items on the one hand and the safety on the other hand, for fear of overheating causing fire.
(7) Special lighting for shopping malls
Evacuation lighting, mostly used for downlights of incandescent bulbs.
Evacuation instruction lighting is generally arranged on or above the evacuation route, so that everyone can see clearly and is not blocked by other objects.
Emergency lights with batteries must be set at valuables.
Third, the supermarket lighting matters needing attention
(A) to create good visual conditions
Ensure adequate lighting and lighting quality. First of all, we should solve the lighting problem of the commodity itself, and show the real appearance of the commodity in front of customers, so as to facilitate customers to distinguish the color of the commodity. Therefore, the illumination light of commodities must be close to the outdoor sunlight in brightness and tone. Lighting with daylight tones can make the illuminated goods look more beautiful without changing the appearance of texture and color. Although fluorescent lamps are economical, they will change the original color of goods when used for lighting.
Secondly, what needs to be solved is that some goods will lose their luster under the long-term irradiation of strong illumination light, and high-power illumination light will also fade the goods.
Thirdly, in the supermarket shopping space, because there are many shelves, some of them are relatively high, so we should pay attention to the shading of the shelves to avoid uneven illumination in the space and different illumination in the upper and lower parts of the shelves. At the same time, we should take into account the shopping characteristics of supermarkets and the poor mobility of middle-aged and elderly customers, and pay special attention to the vertical illumination at the lower part of the shelf, so that the goods at the lower part of the shelf can be seen clearly without bending too much, and the whole shelf space should be kept at a high illumination level.
(B) to create a good business atmosphere
Attract and induce customers' shopping desire. In a supermarket, the function of light is to attract customers. Customers' attention is more likely to be attracted by areas with good lighting efficiency. It has been proved that the better the lighting efficiency, the more the sales will continue to grow. Well-designed lighting can create a comfortable and pleasant atmosphere for customers, thus making customers feel extremely comfortable.
Effective lighting in the shopping area can make customers feel comfortable and willing to continue to patronize. The unique and novel lighting design highlights the internal design of the supermarket and deepens the overall lighting impression. In bread or meat shops, good lighting will make meat and bread foods more stimulating to people's appetite, so that customers can quickly identify the quality of food.
According to the data, when the color temperature is 3000-4000k and the illumination is 400-600lux, the lighting will achieve an efficient and eye-catching effect, improve the work efficiency of employees, stimulate the purchase behavior of consumers, and thus promote the popularity of supermarkets.
(c) Lighting layout should be flexible.
Adapt to changes in commodities and containers; Considering the characteristics of each functional area of the supermarket, the lighting scheme is designed. Highlight commodities to correctly reflect the shape, color, luster and texture of commodities.
For example, the lighting of the business hall should be; In the corridor of the hall, the guiding role of light is more obvious, and the contrast of light and dark brightness is used to guide people to the light; In the boutique exhibition area, you can use spotlights to project light onto the goods, making the goods more prominent and more visually impactful.
(1) Fresh counter
The fresh counter is the best place to display fresh pork, pastrami, cheese, fish and cooked food. Consumers can see the meat and poultry shelves with light pink light at a glance. There are different shapes of meat products, sausages and poultry on the shelves. This is the area in the store that needs to be kept clean and hygienic most. Balanced lighting with warm colors can make meat and poultry food look fresher and more attractive.
The lighting design here should not only preserve the quality of fresh food well, but also achieve the effect of presenting goods perfectly. If a separate lighting lamp is set in the fresh food counter, the temperature in the counter will easily rise, which is not conducive to the preservation of fresh food. Flexible lighting brackets or decorative ceiling lamps can also restore the bright colors of food in fresh areas and make goods fresh.
Vegetables and fruits should be fresh. Dark fruits and vegetables should be illuminated with warm colors around 3200K, and light fruits and vegetables should be illuminated with neutral colors (4200K). If the color rendering index is above 80, it can greatly restore the authenticity of the product and increase the desire to buy.
Meat products should look fresh and textured, making people think they have just been slaughtered. This requires the use of special fresh lights, mainly warm light with red light to achieve the effect. In this respect, LED lamps have incomparable advantages over other lamps.
Cold light (about 6500K) has a better effect on live fish that have not been slaughtered, which makes people feel like they are in the ocean. The emotional cooling effect of cold light can also protect live fish.
Warm light makes yellow food such as bread more delicious and attractive, giving people a feeling of drooling. However, we need to pay attention to the warmth of warm light. When visiting the supermarket, I often find that there are few people in the bread area, but I understand that the warm light is too serious and it feels like being in a stove.
(2) Promotion area
The establishment of the promotion area, on the one hand, is to increase the sales of goods by making profits; On the other hand, it gives customers the impression that "this supermarket is very affordable" and lays the foundation for them to visit this supermarket again. Therefore, the display of goods in the promotion area must attract customers' high attention at the first time. In addition to vivid commodity columns, lighting also shoulders the heavy responsibility of catching customers' eyes. Generally speaking, the brightness of the promotion area is higher than 20% of the surrounding environment.
(3) Frozen area
No matter in the refrigerator or freezer, frozen food should have good lighting effect and look fresh and hygienic. It is also necessary to reduce the lighting temperature to a minimum in order to balance the lighting in the display and preservation of food. The installation distance of lamps and lanterns should not only ensure the freezing effect of food, but also ensure that the colorful brand packaging presents bright colors, so that customers can see all the goods more easily. Even if the goods are in the corner of the freezer or at the bottom of the frozen layer, it is necessary to ensure sufficient exposure in front of customers.
At the same time, it is necessary to pay attention to the use or protection of low-temperature resistant LED tubes, and their use temperature ranges from -20 to -40. In order to avoid the phenomenon of snake tube and light attenuation at low temperature.
(4) Cash register area
For cashiers and customers, it is most important for cashiers to see the goods and coins clearly. Good lighting should also ensure that customers can easily read the contents of the cashier's check. Comfortable and bright lighting environment can make cashiers concentrate on their work for hours without feeling tired; Moreover, it can form a hasty environment atmosphere, ensure that customers can check out quickly and leave quickly, and ensure that the cashier area is smooth all the way.
(5) Paving the wall
The use of LED wall washing lamp can make the products of wall exhibition more vivid. Whether placed horizontally or vertically, the colors are naturally bright. Special reflector technology can make the products against the wall more attractive and increase sales opportunities.
(D) Color expression in lighting design
In order to stimulate customers' desire to buy, various colors are used in the supermarket display. A good contrast between the lighting and the color of the display background will make the goods more prominent and leave a deep impression on customers. A survey in Japan shows that the value of color in commodities is 52% for food, 29.3% for cosmetics and 38.6% for clothing. This fully illustrates the role of color in commodity sales, in other words, if the arrangement of commodity display is handled well in color, it will increase the sales volume of commodities.
People's vision will be affected by color, and they will have different feelings about the texture of goods. Preference for color will vary from person to person, and different ages have different feelings about color. Of course, supermarkets can't cater to everyone's preferences at the same time, but they should know how to analyze. In different periods, different occasions and different commodity displays, more attention should be paid to color processing.
In the display of goods, warm and soft pure white light is most suitable for fruits, vegetables and flowers, because backlight can truly reflect the original color of these goods. Make yellow and red fruits or flowers look softer and more attractive. Cold white light can strengthen the blood red of lean meat and keep the fat part white. This kind of light can also make fresh vegetables look fresher, brighter and more dazzling. Under the irradiation of warm white light, poultry meat and dairy products such as chicken become more yellow in the years, and baked goods look more brown.
(five) standby lighting should ensure normal sales.
Due to the crowded supermarket, when the power is cut off in normal lighting, the standby lighting should ensure the normal activities to continue. Emergency lighting, safety and full evacuation lighting must be set up, and advertising lighting and floodlighting should be set up as required. Provide duty lighting for patrol, security inspection and observation of personnel on duty during non-business hours; And conform to the code for fire protection design of buildings.