1, brand premium: Chow Tai Fook, as one of the well-known brands, has high brand value and credibility in the jewelry industry. Brand premium refers to the relative increase in product prices due to factors such as brand awareness, product quality and service. Therefore, Chow Tai Fook's jade bracelet will have a brand premium to some extent.
2. Scarcity of jade: Jade is a precious and scarce jade with high ornamental value and investment value. Because of its natural scarcity and unique color and texture, the market is in short supply, which leads to the price increase. As a high-end jewelry brand, Chow Tai Fook's jade bracelets often use high-quality jade raw materials, so the price will be higher.
3. Craft and design: Chow Tai Fook's jade bracelets usually adopt exquisite craftsmanship and unique design to show high quality and unique aesthetic feeling. Technical level and design style will also have an impact on the price of products. Chow Tai Fook has invested a lot of resources and efforts in design and technology, which will also lead to the premium of its jade bracelet.
It should be noted that the price of jade bracelets is influenced by many factors, including the quality, size, color, transparency and texture of jade. Chow Tai Fook's jade bracelets have high requirements and choices in these aspects, so there will be a premium. When consumers buy jade bracelets, they should consider their own budget and demand for products, fully understand and compare them, and make wise purchase decisions.