At the moment when "pre-sale" has gradually become a feature of online shopping, is its existence worthy of the name and is it necessary?
Tradition: Pre-sale and online shopping are not closely related. In fact, the traditional pre-sale system has existed in the commodity service industry for many years.
For many top consumer goods (mainly luxury goods), the pre-sale system is not only a sales feature, but also has become the main form of commodity trading.
In many luxury stores, consumers can indeed buy their favorite goods, but if they want top-class luxury goods, such as jewelry and high-definition clothing, they need to trade in a predetermined form.
In the TV series Thirty Without Nothing, the role of Wang Manni is responsible for the sales of luxury goods. One of the plots is that a customer needs to buy Gaoding jewelry, but he needs to place an order in a predetermined form, and it will take some time to get the goods.
Therefore, whether it is an appointment or a pre-sale, it is a form of trading in the commodity trading market. Even if this kind of transaction behavior appears in online shopping, the reaction of public opinion need not be so fierce.
Combination: The popularity of pre-sale sinking is also a good performance. Most of the luxury reservations mentioned in the first point only exist in the sales of physical stores. Nowadays, when shopping online, many goods that are not luxury goods have also joined the pre-sale, which is actually a good thing in my opinion.
Why? Because pre-sale represents a social and economic transaction phenomenon, for many newly listed products, it may not reach the level of luxury goods, but the form of pre-sale can really attract a lot of attention.
Of course, the premise of this is that the quality of goods and brand reputation can pass.
For example, in the recent two years, mobile phone conferences, large and small, basically every newly released mobile phone has adopted the form of down payment+payment. Even in many online shopping festivals, even if it is only dozens or hundreds of goods, merchants will set up a combination of down payment and payment.
So in my opinion, prepaid or pre-sale can only represent a social and economic phenomenon. Its existence shows that there is indeed a demand market together, otherwise the pre-sale system will not develop so fast in the field of online shopping.
Reflection: Beware of one-sided and wanton expansion of pre-sale behavior. Of course, it is normal for many people to have completely different or even fierce views on the pre-sale system. It's really annoying to secretly love a long-cherished commodity, but you can't buy it in time when you have money.
And at this stage, some people think that the pre-sale system has become one of the means of business hunger marketing. No matter what kind of goods are pre-sold, overdraft is not only consumers' dependence on goods, but also may have a negative impact on the brand reputation of businesses.
Therefore, how to control the scope of the existence and implementation of the pre-sale system has indeed become one of the urgent problems in the online shopping market.
If the pre-sale system is used properly, it can really promote the further development of social economy, but if it is abused wantonly, it can only be counterproductive.
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