The course of fashion management major is to let students analyze and evaluate the existing problems and future development planning strategies of fashion brands in the field of fashion brand marketing, and formulate corresponding strategies and style planning to help brands develop better. Therefore, most of its course contents will involve professional knowledge and skills learning in brand management and marketing, and of course there will also be a content on customer psychology to help students analyze the consumer psychology of customer groups in practical work, thus helping fashion brands to develop better. The courses studied are as follows:

Employment prospect of clothing management major

1. Fashion buyers and fashion product managers

Fashion buyers have a certain number of employees in Europe and America. They have high fashion sensitivity, excellent judgment, certain clothing taste, know consumers and markets, grasp fashion trends, and at the same time need to master financial knowledge, know how to balance costs and control budgets. Behind the glamorous, there are also high-intensity jobs, and they often become trapeze artists to participate in major fashion shows. Fashion buyers must be rational and creative, and be able to complete the purchase quantity and ideal style within the specified time.

Commercial center buyer

According to the positioning of the brand image of the business center, the consumption level and habits of local consumers, choose the appropriate fashion brands, negotiate cooperation agreements with fashion brand enterprises, invite brands to settle in, and maintain good cooperative relations with brand enterprises.

International brand buyers

When the brand launches the latest series of designs every quarter, the brand buyer should make a survey according to the consumer groups in the region and decide the purchase quantity. Their misjudgment directly led to the backlog of goods. Expand commodity suppliers, collect fashion information and summarize and analyze; Choose styles according to fashion trends, purchase fashionable products, and control cost, budget and quantity; Analyze consumers' consumption habits and put forward new product development ideas.

Li Chuang brand jihe branch

With the eyes of fashion buyers and the ability to control the market, we collect fashion clothes with fashionable taste and cutting-edge design from all over the world for fashion hipsters who love fashion and pursue individuality. Supplier selection, evaluation, communication and procurement, sample garment development and order management, tracking delivery date and delivery plan, tracking all aspects of contract implementation.

2. Brand management field

The planning, organization and implementation of brand promotion activities and the maintenance and management of brand image can keenly capture all kinds of information beneficial to brand promotion. Have keen market insight, planning power, judgment and decision-making power; Control product display, color matching, product combination, display props, packaging, posters, company VI and other brand images; Plan brand DM, catalogue and manual.

Fashion public relations maintenance, fashion activity planning, operation and cooperation are responsible for the planning, organization and implementation of brand promotion activities, the maintenance and management of brand image, and can keenly capture all kinds of information conducive to brand promotion and design brand image and related activities that integrate fashion.

business development

According to the development of the market, formulate and implement the enterprise development plan, establish smooth cooperation channels with upstream and parallel partners, communicate with the government, industry associations, media and other institutions, seek support and strive for resources.

Human Resource Management in Clothing Industry

Understand the corporate culture and employment needs, formulate a reasonable talent recruitment plan, find and screen fashion management professionals suitable for enterprises with keen eyes, and be responsible for the construction and training of enterprise fashion management resource teams.

3. Fashion editor

Professional sensitivity to fashion news, pursuit of high-quality life, familiar with fashion and luxury brands. Good sensitivity and judgment on fashion trends, good at information collection and editing.