Tik Tok businesses operating related categories should avoid violations and penalties.

The platform found that some merchants and creators had false propaganda behaviors in the process of live broadcast and video promotion of jewelry and jade products, such as "imitation turquoise" as "turquoise" and "common agate" as "south red agate", which maliciously misled consumers, infringed on the legitimate rights and interests of consumers and disrupted the normal trading order of the platform.