Not every diamond marketer must be a diamond expert, or a professional diamond grader and appraiser, nor must he reach the level of a commodity textbook. However, every diamond marketer must know the basic knowledge of diamonds and know the products and characteristics of the company like the back of his hand.
Because the customers we face may have a certain understanding of diamonds (which may be correct or incorrect), they have specially read relevant materials before entering jewelry, or have learned some information from friends and colleagues, or have had diamond consumption experience in the past, which requires marketers to provide suitable goods for selection and do a good job of advising and helping customers. So as a diamond marketer, you must have a certain understanding of diamond knowledge.
At the same time, as a high-quality marketer, we should meet the needs of customers to the maximum extent. The key lies in whether the marketing personnel have knowledge of the plaza and good sales skills, and whether they can combine them organically to provide services to customers in a way that is easy for customers to accept. Extensive knowledge is to help marketers build marketing confidence and use as many words as possible to explain customers' problems properly.
Customers often ask a question, "Why are diamonds so expensive?" This may not be a problem for our marketers, but customers may not know it. This requires our marketers to patiently explain to customers. Marketers can introduce the difficulty of diamond mining into the processing, let customers know the rarity, preciousness and rarity of diamonds, and let customers feel that buying diamonds is really worthwhile from your explanation.
Then at this time, you can explain the color, clarity, cut and carat weight of diamonds to customers in an orderly way with the help of 4C cards and other auxiliary products at the counter. The price of each diamond depends on these four aspects. Of course, at this time, we are not advocating that every customer should be trained as a diamond expert, but that it is a way to communicate with customers and gain their trust. If you can win the trust of customers, their awareness of prevention will naturally disappear. If we do this, then our marketing will be half successful.
Extended data
Best time:
1. When the customer looks at the product (indicating interest)
2. When the customer suddenly stops (indicating that he saw "her" who fell in love at first sight)
3. When a customer looks at a product carefully (indicating that there is demand and he wants to buy it)
4. When the customer looks for washing water signs, labels and prices (expressing interest and wanting to know the brand, price and product composition).
When the customer looks around at the goods (indicating that he wants to seek the help of the shopping guide)
6. When the customer asks questions (indicating that the customer needs help or introduction)