Shop preferential activity plan 1 five model articles 1. Promotion slogan
Embrace my love in March
Second, the promotion time
20xx February 8-February 14 (Valentine's Day)
Third, publicize the agenda.
20xx February 8 to March 2009 14 days
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: March 8-March 14.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
Promotion time: February 8-February 14.
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list/name, quantity, original price, current price/jewelry only belonging to you, and send flowers, one xx yuan/set of flowers+send flowers wholeheartedly, one xx yuan/prepare the packaging box and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 10- 14), please pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.
1, advertising slogan
2, color jump jewelry
3, bright colors, exquisite workmanship, design from South Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties. Buy flowers of xxx yuan and give a piece of jewelry or a membership card provided by xx; Buy xXX yuan jewelry in XX, and give flowers or discount cards provided by xxx flower shop.
Lovers' balloons touch each other
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts in the store (arranged by the store itself).
Cost: 0. 155 yuan/set.
Five model articles of the store preferential activity plan II. Market background analysis:
1. Population base and economic index:
Qingdun Town has a population of 58,000, with a middle-aged and young index and potential consumption capacity. The radiation population of Qingdun Store is 28,000, and the average consumption capacity is in 580 yuan/person/month. The radiation consumption index of people is aging, conservative consumption, direct purpose, and impulsive consumption accounts for 8%. Qingdun Town, on the other hand, is a gathering place dominated by local residents, with less industrial economy. Most working-class people work in urban areas, and they travel back and forth by means of transportation. Wage earners who work locally account for 75% and have potential consumption power.
2. Competitiveness:
The competition scope of Xinyougou Qingdun Store includes: Qingdun agricultural, industrial, wholesale and small convenience stores in Qingdun Street, supermarkets and food markets near Qingdun, and take bus 17 to major retail groups, KA stores, shopping centers and other advantageous shopping spots in the urban area. However, the existing competitive format of Qingdun is not complete, and some retail stores are not comparable to us in terms of product structure, display, advertising and management, and cannot form positive competitiveness. In urban areas, most of the people who spend by bus are large household appliances, clothing and other types, and daily consumer goods will still settle in Qingdun, so it is inconvenient to take bus.
3. The purpose of joint marketing:
Now Yougou Qingdun New Store is opening for the second time. Google, which used to consume the new era, has certain limitations in its cognition of the new era, and this openness gives customers a brand-new feeling. Now, in addition to numerous brand franchise stores and brand-new storefront image, our store will also increase the investment in overall promotion activities, and strive to achieve: more effectively crack down on competitors, stabilize and expand market share, comprehensively stimulate consumption, guide consumption, seize market opportunities, and promote commodity sales. In addition to the self-owned supermarket area, the participants in this joint promotion also include: (pharmacy, bakery, deli, jewelry store, baby and child monopoly area, electrical monopoly area, jade counter, cosmetics counter, mobile phone counter, mass clothing, vegetable area, fruit area, fresh food area, aquatic product area, meat area, factory promotion at home and abroad, etc. ).
Second, 100600 1 DM promotion plan
(Xinyougou Qingdun Store 20xx 0 1) (special opening issue)
1. Event theme: Dress up for the opening ceremony or grand opening ceremony.
2. Activity time: June 6, 20xx-June 20xx 10.
3. Location: Qingdun Store, Xinyougou Shopping Center
4. Activities:
Theme: Triple Opening Ceremony
Preparation departments: operation department, planning department and business department.
A gift: free cash for opening.
Details of the activity: On the opening day (or three days before), the first 66 customers who have spent all their money in 38 yuan in our store can get a free red envelope with face value of 10 yuan and cash of 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan and 1 yuan, and each customer can get 3500 yuan on the same day (or every day).
Double Gift: Happy Shopping Won the Grand Prize
Details of the event: During the event, any one-time shopping in 38 yuan can be lucky draw once, and so on, and a single ticket can be lucky draw up to five times.
Remarks: counters, monopoly areas, specialty goods, grain and oil, tobacco and alcohol will not participate in this activity.
Triple gift: I'll give you a free toothbrush when you come.
Details of the event: During the event, all customers tear off the footer of the toothbrush logo at the corner of the DM poster, and get a San Xiao toothbrush for free at the designated event place in the supermarket.
Third, DM single page (spike price)
A4 coated paper 2P( 105G)8000 copies. The operation department, the business department and the planning department all have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, text on the front, and full display on the back of a single page. Please set up inventory according to DM score and regional consumption.
Fourth, DM posters (counter and in-store version)
DM poster: A3 coated paper (bound volume) 8P( 105G) 15000 copies Operation Department, Planning Department and Business Department.
DM poster (estimated number of specials)
X type, such as: buy A to get A, buy A to get B, add 1 yuan goods, one to five to ten goods, etc. The number of the above DM projects cannot be changed too much. Please make an agreement according to the actual situation. A small number of DM products can be provided as a special price in the store (shelf image display), and the products displayed on the ground pile must be full. The inventory quantity of goods displayed on the ground pile is 1 times to 2 times the quantity of goods displayed on the ground pile (depending on the characteristics of goods). Low-priced goods should highlight the theme elements and have corresponding purchase restriction measures. Discount, buy a to get a, buy a to get b and so on. DM posters must be posted in the activities in the counter area to highlight the brand theme elements. The activity should be large enough and attractive enough to promote the whole joint promotion, so as to achieve the ultimate goal.
Auxiliary facilities for verb (verb's abbreviation) activities:
1. Cross-street banner: hung on traffic arteries and community points. (size to be determined)
2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)
3. Greeting width, huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)
4. Air arch: placed on the external ground of the main entrance and exit.
5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)
6. Lottery stage: used for lottery and prizes. (size to be determined)
7. Ceremony ribbon-cutting platform: used for ribbon-cutting at the opening ceremony and cultural performances. (size to be determined)
8. Two publicity vehicles: to publicize the opening of our store to the surrounding communities (three days ago).
9. Four sheds in the outfield: The manufacturer will promote the outfield in the square outside. (size to be determined)
10. Hanging a flag in the store: the theme publicizes the grand opening of our store. (size to be determined)
1 1. Passage theme flag: piles above the main pedestrian passage and lifting passage to create an atmosphere. (size to be determined)
12. Colorful balloons in the store: placed on piles, walls, stigma and other places to create an atmosphere.
13. entrance colored balloon arch: the balloon arch is tied at the main entrance to create an atmosphere.
14. Theme POP writing: opening planning of KT board of directors The artist wrote the opening theme. (size to be determined)
15. Cashier's chest towel: Cashier's chest towel is inclined (welcome new and excellent purchase).
16. Bar advertisement: theme display of counter activities.
17. Transparent lottery box: jacquard transparent material (25x25x25). (Slogan to be determined)
Departments and personnel supporting promotional activities with intransitive verbs:
1. Cashier: 8.
Job responsibilities: familiar with cashier system, skilled cashier operation process, trained and assessed by relevant departments, with psychological quality and pressure resistance, familiar with RMB identification, etc. During the activity, the cashier supervisor will control it, and if there is any problem, it will be reported to the supervisor for solution, and no conflict with customers is allowed.
2. Cashier assistants: 8.
Responsibilities: Assist the cashier to complete the cashier's work, mainly including: taking bags, handing over the items discarded by customers to relevant departments, and cleaning up the hygiene work in the cashier's area together with the cashier. During the activity, the cashier supervisor will control and manage it, and inform the cashier supervisor to handle it when problems are found.
3. Cashier security officers: 2-4.
Responsibilities: Manage the smooth payment of cashier customers, handle disputes between cashier and customers, handle emergencies, coordinate the contact between cashier department and other relevant departments, and be responsible for public security and coordination. The activity period is directly managed by the activity manager, and any problems that cannot be solved are reported to the activity manager for handling. (guard against theft, running accounts, etc. )
4. Currency changer: 1.
Responsibilities: Prepare the change and money needed in the opening activities, provide the change and money used by each cashier every day, register and record the amount of cash paid and received every day, which will be managed by the activity manager, and report to the activity manager for coordination if there are problems that cannot be solved. (Use as many trusted people as possible)
5. Shop assistant (tallyman): 18
Terms of reference: arrange the normal daily commodity sales in the management area, replenish the supply, arrange and manage the replenishment of the pile, record the daily sales and report it to the purchasing department, manage the commodity handling in the area, keep the floor clean, serve customers, handle emergencies and prevent theft and damage. The activity cycle is managed by the activity supervisor, and when it cannot be handled, it is reported to the activity supervisor or activity manager for resolution.
6. Shop assistant: 4-6.
Responsibilities: Working under the activity supervisor and manager, assisting the infield business area, mainly helping the regional plate to deal with special events, such as helping the clerk to sort goods, replenishing stacked goods, handling damaged goods of customers in an emergency, and handling sanitation in an emergency. This pedestrian is very motivated and is a temporary leader. If there is any problem that can't be solved, he should report it to the event director or event manager for coordination.
7. Internal security: 6, external security: 6.
Responsibilities: Internal and external security personnel are mainly responsible for controlling and coordinating security, anti-theft, normal order of activities, emergency treatment and other matters during the whole activity, and coordinating all departments to smoothly carry out the whole set of opening promotion activities. During the activity, the activity manager is responsible for it. If there are problems that cannot be solved, the activity manager will be informed and mediation will be conducted.
8. Receiving and transshipment personnel: 2.
Responsibilities: During the activity, the manager is responsible for receiving and dispatching goods, obeying the purchasing operation department, and transporting the collected goods to relevant places for display as soon as possible. Safety is the most important thing when transporting goods, and the activity manager is in charge during the activity. When the problem cannot be solved, the manager should be informed and mediate.
9. Warehouse keeper: 2.
Scope of work: During the activity, we mainly check and accept between the store and the warehouse, sort out the existing goods in the warehouse, coordinate the entry and exit of the goods needed by the store on the same day, collect and place the new goods, deliver the goods needed by the store operators at the first time, and ensure the display quantity of the goods in the store during the activity. During the activity, the activity supervisor is responsible for unified management. If there is any problem that cannot be solved, the activity supervisor will be informed for mediation.
10. Event managers: 2.
Scope of authority: Assign under the activity manager, arrange and solve the orders given by the manager, coordinate the personnel of all departments to carry out their work smoothly during the activity, deal with emergencies, solve problems raised by grassroots personnel, negotiate with the manager to solve them as soon as possible when problems occur, and effectively complete their functions and powers.
1 1. Event manager: 1.
Job responsibilities: Arrange the personnel, material resources, financial resources, facilities and other props for the whole activity, uniformly direct the smooth development of various activities during the activity, handle and solve emergencies, and ensure the smooth progress of the activity. When you encounter an event that cannot be solved, please consult our senior management and appoint a trader in our activities.
12. Office administrator: 1-2.
Responsibilities: Responsible for all office affairs, such as in-store broadcasting, sanitation, document arrangement and coordination with other departments. , and appointed under the event manager and supervisor.
Five model articles of the third preferential activity plan of our store 1. Activity time:
June 10- June 18
Two. Activity theme:
Dragon Boat Festival "chain" knot customer heart
Three. Activities:
1. "Chain" knot customer heart:
June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.
(Su Jin does not participate in preferential activities)
2. The old decoration of Dragon Boat Festival has a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to X jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-X jewelry store/counter can also participate), so that all jewelry can be transformed.
Four. Publicity and promotion of activities
Advertise activities in local daily newspapers or evening newspapers with a large circulation, with the theme of "Dragon Boat Festival" to know the customer's heart ",including the participation rules of" Dragon Boat Festival "to knot the customer's heart" and "Dragon Boat Festival has a new look".
Advertise activities in TV stations all over the country, and also advertise in detail in the form of subtitles during prime time of TV stations, such as the significance of "Dragon Boat Festival" chain "knot customers' hearts", "Dragon Boat Festival old decorations are brand-new", details of participation, addresses and telephone numbers of specialty stores/cabinets all over the country.
Make posters or X-stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation.
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation, and record the number of arrivals, participants, buyers and sales in detail.
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of X Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1. The publicity cost is about 3000 yuan.
2. Exhibition frame: 85 yuan.
3. Total: 3000+85=3085 yuan.
Shop preferential activity plan 4 1 five sample articles, product overview:
2. Product price:
3. Promotion policies
(1) Specify formula:
(2) Preferential policies:
A. Preferential period: May 1 to May 3120xx;
B, preferential policies: before May 3, 20xx1,if you buy 2,580 yuan of fertilizer products in cash according to the above formula, you can get a discount of 100 yuan, which will be deducted from the payment;
C product requirements: the products purchased by fruit farmers in cash must be one or more of the three formulas of formula fertilizer, and the formula fertilizer must be purchased by group.
4. Policy statement:
(1) The payment time is subject to the receipt;
(2) Supplementary explanation: every 2,580 yuan will be given 100 yuan, and the part less than 2,580 yuan will not be discounted;
(3) The right to interpret this scheme belongs to Yan 'an Huasheng Sannong Science and Technology Service Co., Ltd. ..
Many car beauty shops consider promoting sales to attract customers. It is true that promotion is the fastest and most effective way to enhance the popularity of automobile beauty shops. However, the car washer summed up the promotion activities of many car beauty shops. The premise of doing a good job in car beauty shops is to know the promotion methods, otherwise it may be counterproductive.
To do a good job in the promotion of automobile beauty shops, we need to do the following:
1, do a good job of publicity before promotion.
"The smell of wine is also afraid of the depth of the alley", and even the best promotion means, consumers don't know, they can only "stillborn".
Doing a good job of publicity before promotion is the premise to achieve the promotion goal.
Generally speaking, the radiation power of automobile beauty shops varies according to their own strength, and the publicity work outside the radiation scope of automobile beauty shops can only be a waste of money, which does not play any substantive role.
It should be promoted to target consumers within the radiation range of automobile beauty shops.
For a powerful comprehensive automobile beauty shop, TV advertisements and powerful media can be used to transmit information to consumers in all directions and through multiple channels, while ordinary small and medium-sized automobile beauty shops do not need to "make a big fight", distribute leaflets around the automobile beauty shop, make full use of in-store radio, posters, shop signs and other resources, or use publicity vehicles and other tools to achieve the corresponding goals.
Nowadays, the promotion policies of many automobile beauty shops "come lightly" and "go lightly", which can't arouse a ripple in the crowd, and naturally can't achieve the purpose of enhancing popularity.
2. Clever promotion policy.
Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we should first investigate the market of the target car owners, and have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.
(1), low price attraction
Take the marketing strategy of a pharmacy as an example.
The owner of "Creative Pharmacy" sold an ointment in 200 yuan to 80 yuan at a very low price. As soon as the news came out, people flocked to the pharmacy, so the pharmacy became famous, its business was booming and it was crowded with people.
The more this ointment is sold, the bigger the deficit seems to be, but in fact, the profit of pharmacies has reached an unprecedented level.
The reason is that people who came to buy ointment thought that other medicines in the store were the same, so they bought some by the way, and the profits of other medicines far offset the deficit of ointment.
Win-win, not only created the popularity of pharmacies, but also made money, pharmacies can be described as fame and fortune.
(2) Give play to the charm of bonuses.
At the weekend of a car beauty shop, many car owners are willing to come all the way here to do car beauty service, not only because of its excellent service, but more importantly, this shop combines with the merchants in Ginza Mall and gets a lot of fun promotional items from them, all of which are different in style and very innovative.
There are also more targeted promotions and discounts in the store.
Children are also willing to have some fun gadgets when they come. Female car owners can get good preferential shopping promotions, and car owners are willing to pay more.
The cost of gifts is not high. Because the quantity is high and the cost is low, this store has brought rich returns with a small amount of free gifts.
(3), integral consumption
At present, many auto beauty shops have introduced membership system, which is similar to the discount cards issued by large shopping malls. The owner can get a certain rebate when shopping reaches a certain amount.
For example, 100 employees returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many car owners to buy and effectively cultivating customer loyalty.
The key to the promotion of integral consumption is to talk about credibility, and the promised policies must be fulfilled so that consumers can get tangible benefits.
(4) Pay attention to innovation
Times are changing, but the promotion of many car beauty shops is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces" and the old-fashioned promotion methods have become "deaf". Therefore, the promotion method must win by faith. Only novelty can be dynamic, and only novelty can attract consumers' attention.
"Grinding donkeys"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing.
A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food.
Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well.
From time to time, curious people come to try their hand, and many people take pictures around the donkey well.
The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers.
Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results.
Generally speaking, automobile beauty shops should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose appropriate ways to win new victories and determine a reasonable time limit.
But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the car beauty shop and we can only "shoot ourselves in the foot".
At the same time, in the promotion process, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and buy X, on the other hand, it will enhance the good image of the car beauty shop and form a good reputation, thus gaining more customers.
In recent years, the automobile beauty industry has developed rapidly, with large and small stores all over the streets.
The owner's beauty consciousness gradually awakens, from the initial car wash to the car maintenance needs of paint, engine, inner room and other aspects.
Although the number of cars in China has increased year after year, the market demand is huge, but the bloodthirsty nature of capital makes the capital flood the industry rapidly, and stores have mushroomed all over the town, forming a chaotic situation of separatist regime.
How to build a life in the shadow of swords and swords, every store can be described as full of tricks.
Terminal promotion, which has always been famous for its fierce meat fighting, has now stepped down from the altar of holidays and flew into an ordinary day.
In order to win the attention of consumers and achieve the purpose of brand promotion, many shops have also launched various promotional activities.
Recently, Dongguan Humen Lijie Express Baisha Store launched the activity of "Grammy Crystal Coating+Yuma Summer Sleeping Mat, Building 820 yuan Province". The original combination price is 3260 yuan, and the activity price is only 2388 yuan.
Tao, the manager of the store, told the author that the new Grammy crystal coating products in the store are used for paint maintenance and the effect is very good. However, because it is a new product on the market, it needs promotional activities to help car owners. This time, I specially chose to match the very popular spinning horse mat to increase the attraction of the event.
The author saw at the event site that the owners who came to the store were very enthusiastic about the event.
Many car owners who were originally just washing cars, after seeing the posters of the event, asked the shop assistants for details of the event.
One of the Honda Accord owners took part in this activity.
The author noticed that during the activity, he always paid attention to the construction process of crystal coating through the transparent glass between the lounge and the workshop, and occasionally went to the construction workshop to watch it.
The author was curious and asked the shopkeeper.
He said, first, because I just bought a new car, I want to stay around all the time. In addition, I heard from the clerk that the crystal coating construction process is complicated and the nursing effect is good. I want to feel the process myself.
He also said excitedly that through the observation of the construction process and the inspection of the car after construction, the effect was very good, and it was worthwhile to participate in the activity this time.
At the end of the day, when the author was ready to leave, Mr. Tao said that the activity was very successful, and seven car owners had participated in the activity that day.
At the same time, he also said that although the promotion price is attractive, the survival of the store lies in quality service and excellent products.
In the future, his store will always be committed to the improvement of services and products, do a good job in brand promotion and create a "home" for car owners.