When it comes to Chow Tai Fook in Hong Kong and its jewelry series, both the industry and consumers are familiar with it. Chow Tai Fook, founded in 1929, was moved and formally established in Hong Kong. After more than 70 years of hard work, Chow Tai Fook has gradually established its leading position in the jewelry industry in Hong Kong, which is deeply loved and trusted by consumers. In some areas, Chow Tai Fook has become synonymous with jewelry.
Chow Tai Fook entered the mainland market in the 1990s. In order to avoid the pressure of fierce market competition in Hong Kong and seek new breakthroughs and growth points, the establishment of Wuhan Chow Tai Fook Jewellery and Gold Co., Ltd. officially sounded the horn of attacking the mainland retail market. 1998, Chow Tai Fook "advanced" into the domestic market in an all-round way. In just a few years, the number of branches in the mainland has reached nearly 200, which is a leap in the field of jewelry in the mainland.
Chow Tai Fook, the most valuable jewelry company in China, has successfully occupied a large market in Hongkong, Macau and the Mainland in a relatively short period of time. What is the secret of its successful market expansion?
Product strategy, comprehensive and individual.
As a special commodity, jewelry has the characteristics of obvious market segmentation and concentrated consumer groups, and its target consumer groups are mainly women. Therefore, Chow Tai Fook has launched a series of product combinations suitable for China's national conditions around the consumer psychology such as fashion and trendy.
1, "Jueze" Pearl Series
All beauty is inseparable from water. Pearl is the embodiment of water, and the crystallization of water is a symbol of noble character. "Jueze" pearl series puts pearls full of spirituality and vitality in smooth and beautiful lines, adding a fresh style to women, which is subtle but dazzling. It is the first choice for women who love nature and pursue artistic conception.