Years ago, if someone asked, "What are you good at?" I will tell the whole story with my heart-brand diagnosis, brand planning, product design and marketing promotion. ...
Brand building is my profession. Like all occupations, it is a tool for survival resources. You have money, I have a job and it will never change. Whether it is tools or business, it is inevitable to escape the cold stereotype of fate and interests. And cold things can only serve people for a short time, but they are hard to like.
I am a brand, but I am a brand. This is the curse of knowledge!
It was not until many years later that I realized that the real "skills" should be completely divorced from the profession. No desire, only temperature, can truly become their own unique temperament.
Uncle panda, the most recognized, is not an excellent brand management method, nor is it a profound aesthetic logic. But-"eat". One of the ways of "eating" is profound, vulgar as ordinary people, and expensive as princes and nobles. "Food is the most important thing for the people" has never changed.
In the name of "eating", you can learn your skills. I am a gourmet, a gourmet, a glutton, an upstart ... like the steaming delicious food just cooked, it is vividly and enthusiastically presented to everyone. This is the irresistible charm. Or to put it in a newer way, this is called "personal IP".
When "one skill" becomes warm, can perceive, benefit others and entertain itself, it will sublimate into personal charm and become a unique IP roaming in the online world and social occasions.
In brand theory, the most important one is called "psychological orientation", which is simply explained as "the memory that is first awakened after the subconscious needs it". Just like "Head & Shoulders" is our first thought to remove dandruff, Volvo is our first thought to drive safely, and Wang Laoji is our first thought to be afraid of getting angry.
By the same token, in life, there are always some people who will always be "remembered" by everyone. The computer is broken, and we think of Xiao Li in the technical department; To buy a mobile phone, we have to ask people who often change their mobile phones in echo. Writing, we think of Tsukiyomi ikuto; Speaking of food, you will often mention Uncle Panda ... This is another level of "psychological orientation".
We are often "remembered" for our skills. According to the classical theory of communication, the higher the exposure, the more opportunities, the deeper the memory, and the higher the purchase rate and popularity.
So, how to use the superior resources around you to practice your "skills"?
take for example
The author's hometown is the beautiful southwest border-Yunnan. As we all know, Yunnan is a resource-rich province, enjoying the reputation of animal kingdom, plant kingdom and non-ferrous metal kingdom.
Due to Yunnan's special geographical location, Myanmar's special national conditions and China people's love for jade, many domestic jewelry and jade merchants brought Myanmar jade to Yunnan for processing and sales in the early stage, making Yunnan the largest jade distribution center and selling it to the whole country, so there is a saying that jade comes from Yunnan and Yunnan jade.
Yunnan gemstone resources in the market are large in reserves and rich in varieties, and it is recognized as the "hometown of jadeite" in the industry. This resource advantage of Yunnan is second to none in China, which is unmatched by other regions. "Beautiful jade comes from Yunnan, real jade comes from Yunnan, and jade is bought from Yunnan" shows that Yunnan has a very deep relationship with jewelry and jade, which has been recognized by many consumers. Yunnan, to a certain extent, has become synonymous with jade. "Yunnan Jade" and "Yunnan Jewelry" have become well-known brands at home and abroad. ?
As a resource-rich province, Yunnan is rich in gemstone and jade resources, such as Huang Longyu in Longling, South Red Agate in Baoshan, Colored Jade in Shilin, Dulong Jade in Fugong, Sheep Fat Jade in Gongshan, Xiuyu Jade in Lijiang, Emerald in Malipo, Aquamarine in Ailao Mountain and Tourmaline in Nujiang River.
Jewelry and jade, as a "symbolic culture" in social occasions, has always been recognized by the upper class and has become an external symbol of identity. Being able to talk about jewelry and jade is generally regarded as the embodiment of "taste". If you can identify the origin, type and quality of jewelry and jade at a glance, and tell the story, culture and effect of connotation by the way, you can occupy a certain right to speak in social occasions.
A few days ago, the State Council issued "Opinions on Implementing Lifelong Vocational Skills Training System", clearly demanding "building a knowledge-based, skilled and innovative workforce to provide strong support for building a powerful socialist modernization country in an all-round way and realizing the Chinese dream of the great rejuvenation of the Chinese nation".
Now, with the help of national policy subsidies, the vocational skills training and examination of precious metal jewelry, diamonds and precious stones question bank issued by Ministry of Human Resources and Social Security are in full swing in Yunnan, and the first batch of beneficiaries have exceeded one million. The original price is 6300 yuan/person, and now it is free in full if it meets the conditions.
National certificate, online teaching, studying at home, getting the certificate in seven days, the passing rate of the exam is as high as 99%.
Please contact He Laoshi13108834021for details.
Registration materials will be sent to QQ mailbox in 1098992249@qq.com.