1. Brand positioning. Ji Meng is positioned as a high-end brand, focusing on high-quality diamond jewelry. Liu Fu is positioned as a mid-range brand, and its products are mainly gold beads and natural gems, which are more popular. Therefore, Ji Meng is slightly higher than Liu Fu in terms of quality and price.
2. Product design. Ji Meng products are mainly based on simple and fashionable design, with little gaudiness and emphasis on quality and materials. Liu Fu's product design is fancy, pursuing decorative effect. Therefore, in terms of overall design style, Ji Meng is relatively low-key and simple, while Liu Fu obviously pursues visual effects.
3. Technical strength. Ji Meng has strong strength in the selection and technology of gold diamonds, and its products are of high quality. Liu Fu is slightly weaker than Ji Meng in these two aspects, and the product quality is also different. Therefore, in terms of overall technical capabilities, Ji Meng is even better.
4. Brand influence. Through long-term refined operation, Ji Meng has established a high brand awareness and reputation, which is favored by middle and high-end consumers. Although Liu Fu has a certain popularity, it is slightly inferior to Ji Meng, and there is still a gap in influence.
5. Sales channels. Kyrgyzstan should sell through offline stores and official website, and rarely open the entrance. In addition to physical stores, Liu Fu also vigorously expands the entrance of third-party platforms and other channels. Therefore, Liu Fu is superior to Ji Meng in the number and coverage of channels.
To sum up, Ji Meng has advantages in quality, design, technology and brand. However, Liu Fu has advantages in product prices and sales channels. Therefore, the two have different needs for different consumer groups. If we pay attention to the product itself, Ji Meng will be more popular. If price and channel factors are considered, Liu Fu is also an option. Need to weigh according to personal preference.
Generally speaking, Ji Meng has better quality and technical strength, but the price is slightly higher, and the pursuit of cost-effective Liufu is not bad. Both have their own advantages and need to be selected according to actual needs.