The main contents shared in this paper are: how to promote the jewelry industry? How to make the promotion of jewelry soft articles effective? In the new media era, many enterprises will choose to use soft text for publicity. Jewelry news soft articles can be planned from many angles such as brand itself, industry and consumers. And combine the current hot topics or use hot events to spread brand information, influence the target audience in a subtle way, and leave a deep impression on the brand in the hearts of the audience. Besides soft news articles, jewelry brands can also promote their own brands through other channels. Next, I would like to share with you how to promote the jewelry industry. First of all, as a salesperson, you must smile, dress appropriately and pay attention to what consumers say. Secondly, we should know the product itself so as to better introduce it to consumers. After the training of experiential marketing, the sales staff turned the simple product promotion process into a romantic cultural tour of jewelry, in which customers can learn a lot about the color, origin and origin of jewelry, so that the whole sales process is no longer rigid. In this way, whether customers buy goods or not, they can learn a lot of jewelry knowledge in the process of introduction by sales staff. Finally, we must observe the words and deeds of customers from the moment they enter the door, and better understand what customers want, need, who they are and how to deal with them. These must be calculated in our minds. At the same time, if you want to do a good job in the jewelry industry, advertising is also an essential publicity. Advertising, is widely advertised, let everyone know. Terminal advertising, advertising on terminal TV broadcasting scheme. At the same time, in order to form a three-dimensional display effect, designers and planners compete to make crystal advertising racks, POPs and product brochures. The combination of these advertising supplies makes the jewelry terminal active immediately, and the terminal can catch the customer's eye first, no matter how far or near. In today's information explosion, whoever catches the customer's sight first may seize the opportunity. Nowadays, the popularity of many products and enterprises is inseparable from good advertisements, and so is the jewelry industry. We must let everyone know in order to attract more customers. With the high development of commodity economy, the level and field of commodity exchange are deepening and expanding, and advertising has become the most effective tool and means to convey commodity information and economic information. There are also many ways to advertise. You can choose to advertise in newspapers, magazines, direct mail, radio and television. Then advertising must attract attention, interest, desire, action and satisfaction after purchase. Among them, attracting attention is particularly important, which is the basic requirement related to the success of advertising. If it can't attract attention, the advertisement will fail; If consumers don't see the advertisements published in newspapers and magazines, there will be no advertising effect. In order to attract people's attention, advertisements need to pay attention to the following issues. The concept of time. For example, TV advertisements should be broadcast in prime time, or before, after or in the middle of TV programs that viewers pay attention to, so as to attract people's attention. 2. The problem of suitable location. If the advertisement published on the cover of a magazine is eye-catching, it is easy to attract consumers' attention on the obvious page of the newspaper. 3. Creative skills. Such as novel patterns, exquisite photos and touching expressions, can attract consumers' attention. Second, how to make the promotion of jewelry soft articles effective? 1. Forum Soft Text Promotion Channel Many people will use the forum to promote it. Now the weight of the forum is already very high, it is not easy to make good use of the forum, plus the link weight of the external chain. It is a very practical job to learn to use popular forums to promote high-quality brands. 2. Blogs in Weibo are something that every optimizer should know. In the soft text promotion channel, the probability of blog being included is relatively small, not to mention the ranking. Many professional promoters use blog channels to increase their promotion influence. In the career promotion channels, it is often the third-party portal with higher inclusion, strong soft-text environment and good article quality, which can often rank on the front page. 3. Q&A Baidu Q&A is a channel with high weight in soft text promotion channels, and the skills of posting in promotion channels should also be paid attention to. The weight of Baidu Q&A has always been high, and the exposure rate of keywords is also relatively high, especially some doubtful keywords have better promotion effect in Q&A. Information publishing information classification websites include yellow pages websites and city websites, which have higher weight. At the same time, there are thousands of websites like the Internet. Jewelry brand information published in the massive information category will have the opportunity to be included and ranked by search engines, thus bringing business opportunities and customers to jewelry brands. Jewelry soft writing needs professional knowledge. Caitong Society has excellent writing team and rich experience, and can write high-quality product soft articles. At the same time, Caitong has been focusing on network marketing for many years, especially in the dissemination of news soft articles, which has absolute advantages in media resources and execution experience. Combining search optimization can maximize the effect of news soft articles promotion. Want to know more about soft text marketing dry goods, you can click on the investment media network to understand.