Jewelry is undoubtedly the largest category of e-commerce sales in Tik Tok. 100 Before the manifest110 is the live broadcast room for jewelry. Last month, the CCTV 3 15 party also exposed various routines in the Jade Live Room. CCTV 3 15 Stone didn't stir up a thousand waves, only hit a Shui Piao, jewelry live room, and there was no shortage of them. Even if the title is changed, the vest will still be used. Recently, many jewelry stores in Tik Tok have closed, and careful friends should find that many anchors have changed their vests in several stores.
Although Tik Tok is not a professional e-commerce platform, it may have many shortcomings compared with other e-commerce platforms. However, as far as jewelry categories are concerned, I personally think that Tik Tok's major e-commerce platforms are the best.
In order to open a jewelry store in Tik Tok, you need to pay a deposit of 20,000 yuan or more. When merchants sell goods, they must send them to Tik Tok's official base for testing, and then package and deliver them. In other words, Tik Tok's official base is responsible for jewelry sales and after-sales services, which is more secure than other e-commerce platforms. To put it bluntly, Tik Tok has fewer fakes.
However, Tik Tok's jewelry category itself has great limitations. For consumers, the jewelry sent by the base is guaranteed and not guaranteed. For enterprises, operating and sales costs are still high.
Whether it is the official base testing of Tik Tok or other formal testing institutions, they only test the mineral category, color, inclusion, whether it is optimized or not, and issue identification results. However, the quality of jewelry and jade is not evaluated, and it seems that it is not easy to evaluate. After all, many jewels and jade do not have the standard evaluation system like diamonds.
The deduction point of jewelry and jade shops is 5% of sales, the cost of basic inspection certificate is around 5 yuan, and the packaging fee and postage are also around 5 yuan. Apart from the promotion cost, the operating cost of Tik Tok is still much higher than other e-commerce platforms. It is conservatively estimated that the return rate of jewelry is generally around 50%, and businesses that can achieve 30% are very arrogant. To tell the truth, the return rate of our family is also around 40%, and the logistics loss cost is also very high. This does not include the promotion fee. No matter which e-commerce platform, the traffic fee is very expensive. Here, the traffic fee of Taobao's big live broadcast room is more than one day100000. I have seen a data before, that is, Tik Tok's jewelry category, and the cost of acquiring a customer should reach about 650. It is conceivable that the promotion cost of Tik Tok is not low.