1, brand premium: Chow Tai Fook is a well-known brand with a history of nearly 100 years, with high brand awareness and word-of-mouth effect, and there may be a certain brand premium in price. Although the old temple is also a well-known jewelry brand, the brand premium may be relatively low.
2. Brand positioning: Chow Tai Fook may pay more attention to the high-end market in brand positioning, so the product price may be higher. The old temple may pay more attention to the low-end market, so its product price may be relatively low.
3. Product quality: Although Chow Tai Fook and Laomiao are both well-known jewelry brands, there may be some differences in the quality of their products. Chow Tai Fook may use higher quality raw materials and more sophisticated technology to manufacture products, so its price may be higher. The raw materials and techniques that the old temple may use are relatively low, so its price may be relatively low.
Market demand: Chow Tai Fook's products are more popular in the market, so its price may increase accordingly. However, if the market demand for the products of the old temple is relatively low, the price may be reduced accordingly.