Party queen fashion show
1, the Christmas merchandise promotion focuses on the combination of diamonds and gold, showing the jewelry combination under different parties; 2. Annual points redemption of members, redemption rules and redemption details.
The marketing demand at this stage is divided into two main lines and an auxiliary line. Main line 1. Christmas marketing: (1) The pursuit of commodity promotion is to highlight the brand's control over jewelry fashion and fashion trends; (2) Promotion: Jingjiang stores buy gifts by word of mouth, while other stores take popularity and physical gifts. Main line 2. Year-end feedback: (1) year-end materials will be delivered at a fixed point; (2) Determine the bonus points, make an album and mail it to the target members. An auxiliary line: Rugao store's fourth anniversary celebration: with the brand-new image of the new store after reloading, we will accelerate the spread of word of mouth by increasing feedback to new and old customers.
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Give priority to Christmas soft news, mainly promote styles, and set up two special editions of "Jade in Jin Dynasty" and "Jewelry Culture" to increase the publicity of jade culture and jewelry culture.
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Christmas promotion introduction and Christmas promotion information notice.
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Drunk Women's Hearts Today —— Promotion of Christmas Theme
1, Christmas package promotion; 2. Sweet date between jewelry and crystal: buy jewelry to send crystal jewelry (or draw Christmas Eve entertainment coupons); 3. Special jewelry for Christmas.
Drunk Women's Hearts Today —— Promotion of Christmas Theme
1, Christmas package promotion; 2. Give couples jade mobile phone chains, chocolates, perfumes and other gifts by buying jewelry; 3. Cinderella's diamond ball (Taixing)
Four years of true feelings and goodwill-
1. Reward old customers: you can get a calendar when you arrive at the store with the old invoice, and you can participate in the free lottery; 2. Thanks to the new friends: send 200 yuan coupons on 1000; 3. Christmas activities (same as Taixing and Yizheng)
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Year-end PR delivery: desk calendar; Calendar. Among them, desk calendar: sent directly with the member's photo album and jewelry special issue; Calendar: Come to the store to buy gifts.
Christmas promotion SMS
Send Christmas promotional messages to members and the general public, and you can get a jade mobile phone chain by SMS.
It is a blessing to go home for reunion during the Spring Festival.
-Promotion of Spring Festival themed commodities
The promotion of the theme image of jadeite in Jin Dynasty mainly focuses on the promotion of jadeite ornaments that symbolize reunion.
This stage focuses on the marketing of Spring Festival and Valentine's Day. Among them, the Spring Festival focuses on promoting the jade blessing culture, giving mainly Spring Festival couplets and blessings, and focusing on creating commercial beauty and atmosphere. Valentine's Day themed merchandise promotion is based on digital love, and a series of "love decoding" is launched. In promotion, we still adhere to the single-store marketing strategy, Jingjiang store pays attention to image and interaction, Rugao and Taixing pay attention to free delivery and theme scenic spot layout, interspersed with interactive activities such as wishing trees.
In addition to holiday marketing, Rugao store is looking for activities of three generations and four generations under one roof; Jingjiang store has a special performance on the fourth anniversary weekend; The VIP thank-you receptions in Yizheng Store are all large-scale marketing activities aimed at the local market, aiming to form word-of-mouth communication and the accumulation of loyal customers in a short time, and also to create public opinion for the market in the Spring Festival peak season. At the same time, the first round of member points redemption activities is also the key work at this stage, so the marketing work of 1 and February is quite heavy.
Expressing our love in another language —— Introduction of Valentine's Day themed goods
The promotion of the theme image of jewelry and diamonds in the Jin Dynasty is mainly to promote the significance of the diamond ring as a soul mate.
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Version1:; Version 2: Spring Festival travel rush News Special; Third Edition: Special Edition of Jade in Jin Dynasty; Version 4: Valentine's Day Special Edition;
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1, Spring Festival and Valentine's Day themed merchandise promotion; 2. Promotion information of Spring Festival and Valentine's Day.
The gift of love is only for the soul.
-Valentine's Day theme promotion
1, Decoding of Love: Promotion of the theme series of "Decoding of Love" for jewelry in Jin Dynasty;
2, love tips: couples who arrive at the store will receive a love tip;
3. Witness of love: Participants in the photo collection activities of couples will receive a gift.
It is a blessing to go home for reunion during the Spring Festival.
-Promotion of the Spring Festival theme
1, jade theme commodity promotion; 2. Spring Festival greetings collection activities; 3. Fuzi and Spring Festival couplets are free to send activities.
The gift of love is only for the soul.
-Valentine's Day theme promotion
1, Decoding of Love: Promotion of the theme series of "Decoding of Love" for jewelry in Jin Dynasty;
2. Sweetness of love: During the event, couples who arrive at the store will receive a chocolate;
3, the desire for love: set up a love wishing tree at the door of the store, and the couple's love wishing card is hung on the wishing tree to win the gift of love.
It is a blessing to go home for reunion during the Spring Festival.
-Promotion of the Spring Festival theme
1, jade theme commodity promotion; 2. Jin jewelry looks for family activities with three generations and four generations under one roof, and draws corresponding prizes after the activities; 3. Fuzi and Spring Festival couplets are given free of charge.
The gift of love is only for the soul.
-Valentine's Day theme promotion
1, Decoding of Love: Promotion of the theme series of "Decoding of Love" for jewelry in Jin Dynasty;
2. Sweetness of love: During the activity, couples who come to the store will receive a chocolate.
It is a blessing to go home for reunion during the Spring Festival.
-Promotion of the Spring Festival theme
1, jade-themed merchandise promotion activities; 2. Fuzi and Spring Festival couplets are given free of charge.
Year-end feedback of point redemption
On June 5438+1early October, 2008, the first round of member points gift exchange was held.
VIP Member Appreciation Reception
Rent a conference room in a high-end hotel in Yizheng, and invite loyal customers of Yizheng store to attend the VIP member appreciation reception at the end of the year, including: buffet; New product display; Award-winning question and answer; Rolling lottery; Jewelry appreciation.
New year message; Valentine's day promotional SMS
1, send text messages to old customers and the general public during the Spring Festival; 2. Send Valentine's Day promotion information.
Care, as long as a diamond.
Take Diamond 5C as the main line of publicity, highlighting six lifelong free services and national inspection certificates.
Taking "3. 15" as an opportunity, the marketing appeal at this stage is mainly service quality, and both print media and ground activities highlight the promotion of Diamond 5c in Jin Dynasty.