Extended data
Zhou Dasheng is a listed company in China, mainly engaged in the design, production, brand operation and chain operation of jewelry. It is one of the largest jewelry brand operators in China and the leading brand of diamond jewelry in the middle and high-end mainstream market in China. Its main products include diamond inlaid jewelry and pure gold jewelry. Strategically, it focuses on personalized inlaid jewelry. In terms of fashion creativity, Zhou Dasheng takes the lead in launching the product positioning of "Situational Style Jewelry" in the industry from the perspective of style and application scenarios, defining the consumer groups more accurately, and deeply analyzing the emotional and scene needs to make the products more touching.
It is understood that Zhou Dasheng locked in the blue ocean market of the third and fourth lines earlier, and occupied the third and fourth line markets in an all-round way, forming a differentiated layout. After the third and fourth lines established their own base market, they began to move towards the first-line market in an all-round way. Although it has only been established for more than 20 years, it has developed rapidly and has now broken through more than 4,200 stores nationwide.