For the jewelry packaging box, it should not only have the function of protecting the goods and transmitting the image of the goods, but also shoulder the function of improving the grade and added value of jewelry. In order to attract consumers' attention quickly, we need to work hard on the design of jewelry and try new methods on the design of packaging boxes. So how can we quickly attract consumers' attention?
1, structural design
In the packaging design of jewelry box, the most basic thing is to consider its structural design, which is its most basic framework. When designing the structure of jewelry packaging box, we need to consider:
(1) The grade positioning of jewelry mainly involves the modeling design and material selection of jewelry boxes. In the jewelry packaging of the same grade, it is necessary to ensure that the materials selected are the most economical and environmentally friendly.
(2) The characteristics and accessories of jewelry mainly involve the box design and lining selection of jewelry.
(3) Meet the basic requirements of packaging.
(4) The corresponding packaging test should be carried out to ensure that the packaging has a certain strength, which is enough to protect the jewelry inside.
(5) Make the jewelry packaging box adopt mechanized or semi-mechanized production as far as possible.
2, material selection
For jewelry boxes, the most common packaging method is the heaven and earth cover type. For the design of heaven and earth cover, the most taboo is that the cover and bottom of the box are sunken inward, so pay attention to the hardness of the materials used in the cover and bottom of the box when selecting materials. Usually the materials that can be selected are grey board and fiberboard. Due to the difference of each material, the corresponding dimensions and specifications will be different.
3. Scenario design
With the increasingly fierce competition in jewelry, the design size of jewelry boxes needs to pay more attention to meeting consumers' consumption needs and habits, and be flexibly adjusted according to the use scenarios, which has become a new trend in jewelry box design.
For the design of jewelry boxes, we should not only provide more diversified packaging schemes with different sizes considering the consumer experience, but also consider the matching degree between the packaging size and the convenience and comfort of the consumer's use scene.
Second, the design steps of jewelry packaging box
1, according to the survey, different consumers have different preferences for the color and shape of packaging boxes because of their age, gender and cultural habits. Different jewelry products also have different characteristics, so what needs to be done in the early stage of design is research, and then positioning the brand, products, consumers and other aspects according to the obtained information.
2, around the positioning, design ideas, jewelry packaging box design must be clear, from the whole to the part, from the type to the processing method must be carefully conceived.
3. After you have an idea, combine various factors to choose the material of the packaging box. At present, materials that can be used for packaging boxes include natural materials such as wood, cloth, paper and metal, while synthetic materials include rubber, synthetic fibers and plastics. After analyzing the physical and chemical characteristics of various materials, choose the most suitable material.
4. Design the shape and structure. This design needs to consider the specifications, shape, placement direction, structure and other factors of the packaging box, which is the most basic design work.
5, visual effect design, generally through words, graphics, colors and other factors to bring intuitive visual experience to consumers, and convey product information and brand culture.
Of course, at present, most jewelry packaging boxes will design some additional items, which can explain the products in detail on the one hand and attract the attention of some consumers on the other. Generally, the accessories that can be used are gift cards, publicity cards, quality inspection cards, sealed labels, brochures, tags and so on. These additional items can complement the jewelry packaging box, and beautifully designed accessories can stimulate consumers to buy and play a positive role in the promotion of products and brands.