After meaningful activities, we must have accumulated a lot of valuable experience, and we can record these feelings in the activity summary. So what should be included in the activity summary? The following is a summary of my fair activities, hoping to help you.
Summary of Fair Activities 1 The xx Shanghai Glass Fair has come to an end. Compared with the 20xx Beijing Glass Expo, our company has greatly improved in scale, exhibits and staffing, which has played a good role in promoting the company's brand and made our company famous in the glass consumables industry, which is inseparable from the efforts of all staff. All kinds of problems encountered in the exhibition have broadened my knowledge, gained a new understanding of the glass industry and gained experience from it, and learned a lot of professional knowledge that I can't learn at ordinary times. Now I want to sum up this exhibition, as follows:
First of all, the preparations for the exhibition.
In order to successfully participate in this exhibition, all employees of the company go all out and cooperate with each other:
1. Sales personnel have a deep understanding and familiarity with product knowledge, and keep in mind product performance, structure and parameters.
2. dressing the, the receptionist, faces every customer with a good mental outlook and sets up the company's mental outlook.
3. Prepare exhibition publicity materials, exhibits and office supplies.
4. The booth construction is based on the comparison of the schemes of various companies, and finally the company with high cost performance is selected to build the booth for us.
5. The production of corporate promotional videos, and the first promotional video of our company was made to promote the company's brand.
Second, the exhibition analysis
Our booth number is E7-278, which is located in the center of the consumables hall. No matter the scale or the design style of the booth, it should be among the best in the tool hall. I believe this exhibition will be a sudden emergence of our company, which will set off quite a wave for the glass consumables industry. Although the foundation is not as good as the tools of several famous brands in 10, I believe that through the efforts of the whole company, these are not problems.
Third, audience analysis.
Tourists are divided into several categories:
1, exhibitor.
2. People from other industries.
3. People in the glass industry.
4. People in the industry who want to know about the market.
For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, we make a backup of customer information in time, exchange business cards with business cards, and do not register business cards, which is convenient for future business contact of the company.
Fourth, product competitiveness.
Whether as "buying" or "selling", the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how can we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in product design, popularity, quality, price and so on. The increase of market competitors represents a huge market. How to effectively seize the market is the theme that needs to be considered in the future.
Generally speaking, customers are quite satisfied with our products, including packaging design and quality. As for the price, since we are mainly engaged in trade now, the choice of suppliers is very important if we want to have a competitive advantage in price, which is also the place that we must pay attention to when choosing suppliers in the later stage.
The most important thing is how to maintain old customers and increase new customers when there are competitors. Improving the market share of our products is a problem that we can't ignore at this stage.
Verb (abbreviation of verb) exhibition effect
(1) appeared, which improved the visibility of the enterprise.
(2) Promote sales and business growth.
(3) Establish the confidence of employees.
Sixth, the shortcomings of the exhibition.
(1) booth design
As this exhibition is a 70-square-meter booth in cooperation with Dongguan Braun, the more conspicuous side is left to Braun, which also affects the sight of some visitors and indirectly affects the promotion of the company's brand.
(2) The clarity of the company's first promotional film is not enough. Because it was the first time, the proportion of the video was not adjusted well, which led to the promotion effect of the promotional film not reaching the expectation. This will be improved at the exhibition next year.
(3) Staffing
Due to the wide variety of products in the company, involving the whole glass processing and production process, the new employees' understanding of product knowledge is not very thorough, and some professional problems can not be communicated and explained with customers in time and accurately, which is also worthy of attention in future work.
(4) product display
Because the arrangement order of the exhibits has been planned before the exhibition, and because the relationship between the booth positions is not actually considered, the probability that the cut products are inquired by customers is greatly reduced, which has been greatly improved after changing the exhibition order in time.
(5) Exhibition gifts
Most manufacturers in this exhibition have gifts, and the gifts are also divided into several grades, which not only attracts visitors to be more willing to know product information, but also can meet big customers. If we have some good gifts, we can also promote future cooperation.
This is my summary of this exhibition.
Generally speaking, through the efforts of all the staff, this exhibition is relatively smooth, and the company's brand has also been well promoted. At the exhibition, I learned something I didn't learn before, and gained a new understanding of the glass industry. I also realized that a company needs the cooperation and mutual help of all employees if it wants to operate healthily and orderly.
In the future work, I will further improve my professional knowledge and sales negotiation ability, maintain good relations with my colleagues, grow together with the company and witness the rise of China Bole!
Regarding the post-exhibition planning, the specific itinerary will be consistent with the 20xx work plan, and the business trip will be adjusted according to the specific customer situation. I won't go into details here!
Summary of fair activities. The fair ended successfully on1October 25th. 165438. This exhibition is planned and organized by the company. With the steady development of China's economy, the holding of this fair has also provided a good foundation for further promoting the trade market and seedling trading center, and the prospect of the fair is full of hope. The following is the holding of this fair:
I. Basic information of the exhibition
1. Exhibits
The total exhibition area is 1000 square meters, with 10 booths and about 100 exhibitors. Exhibitors come from Hunan, Guangdong, Yunnan, Sichuan, Hubei, Liaoning, Chongqing, Zhejiang, Wuhan, Jiangsu and other provinces and cities 10. Among them, there are many kinds of goods, covering many fields, such as daily necessities, home accessories, food, clothing, jewelry, books and so on.
2. Number of exhibitors
During the exhibition, the average daily reception number was 1 1,000, and the reception number was about 250,000.
3. Site conditions
The venue used in this fair is the "Golden Bench Seedling Trading Center" square on Luo Yun North Road, kaiyuan city. The construction of the shed in the field is strictly in accordance with the booth construction plan and related requirements of the Golden Bench Seedling Trading Center to ensure the smooth flow of fire exits and emergency evacuation exits.
4, health, fire control, safety situation
The water and electricity used in the fair are connected and maintained by the staff of the seedling trading center, and the environmental sanitation maintenance is the responsibility of the company to ensure that the sanitation of the fair meets the sanitary city standard.
Ruichun Communication Company and security company are responsible for ensuring the safety and order of the fair, mainly responsible for the patrol prevention work of the fair venue, cleaning up and collecting the open-air fire sources in the venue, distributing fire-fighting facilities, and cleaning up the occupation of roads and the littering of vehicles. Ensure the smoothness of fire exits, emergency and evacuation exits, and mediate contradictions and disputes. At the same time, during the smooth progress of the fair, the property management department of Kaiyuan Sanding Jinhao Real Estate Development and Management Co., Ltd. is responsible for sorting out and copying it to Xicheng Police Station for the record. Kaiyuan Economic Development Zone Management Committee takes the lead, and all units and governments also give strong support, including fire protection, transportation, public security, safety supervision, industry and commerce, urban management, quality supervision and public security brigade.
Second, the enlightenment of this exhibition.
First of all, the holding of the fair will greatly promote the marketing, company reputation and popularity of our Golden Bench Seedling Trading Center.
Second, this Expo will fully integrate all aspects of resources. Fully rely on the role of industry associations, advertising and marketing agencies and other institutions, increase the promotion of famous and special products at exhibitions inside and outside the province, and further enhance the quantity and quality of professional merchants. At the same time, it also made a strong publicity for the promotion and marketing of the geographical location of the sales department of Jinbandeng Seedling Trading Center.
Iii. Problems existing in the exhibition and improvement measures
1. Insufficient consideration is given to some materials that need to be prepared for the exhibition, such as the improvement of the registration form of intended customer information; It is more beneficial for customers to fill in the registration form of intended customer information in advance and standardize our investment promotion work.
2. Lack of summary feedback form of quality problems and customer suggestions. Improvement: Making a "Customer Question Feedback and Suggestion Form" in advance will help us understand the customer's needs and quality feedback, which is a good opportunity to understand the market information.
This fair has been strongly supported and assisted by various associations, organizations, institutions, companies and enterprises, and has been recognized by the broad masses of the people. See you at the fair!
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