2. Click "File"-"New" in the toolbar in the upper left corner to create a file containing logo specifications and shapes (Figure 1).
3. Select "Move Tool", press "CTRL"+"A" to select all the original images, and then hold down "shift" to drag the original images into the new file.
4. Press "CTRL"+"T" to adjust the size and position of the displayed picture. Press enter to confirm. First of all, understand the purpose, scope of application and relevant laws and regulations of the object, and deeply understand its functional requirements. It conforms to the intuitive acceptance, aesthetic consciousness, social psychology and taboo of the action object. Different countries, different regions and different nationalities are different. The train of thought should be concrete, concrete analysis, and strive to be profound, ingenious, novel and unique, with accurate ideographic meaning and stand the test of time. The composition should be concise, beautiful and innovative. Graphics and symbols should not only be concise and general, but also explain the problem. The use of color should be simple and diverse. Color is analyzed according to specific moral needs. Color is emotional, divided into cold and warm, far and near, light and heavy, soft and hard, etc. Color is also emotional, and a color can be divided into two emotions, such as: the positive emotion of red is vitality and hope; Negative emotions are danger and terror. In short, it should be intense, compelling and simple. The dignified color of .......................................................................................................................................................... depends on the content. For example, blue is mostly used in electronics, communication and technology. Green is mainly used in agriculture and forestry ... all colors have their own characteristics, so I won't take up too much space here. Positioning and conceiving skills of several signs A, simplifying and generalizing positioning: 1, positioning by the characters of names (Chinese, English, Pinyin) 2, positioning by the graphics of names (people, animals, plants, buildings and other specific objects). ) 3, through the graphic positioning of the name 4, through the external characteristics of the representation object 5, through the internal characteristics of the representation object 6, through the performance positioning of the representation object 7. Positioning from the perspective of highlighting the individual characteristics of the logo B. Logo conception technique: expression technique: use images with typical characteristics directly related to the logo object to tell the logo that it is dumbfounded. This technique is direct, clear, clear at a glance, easy to understand and remember quickly. Symbolism: the use of things, such as graphics, characters, symbols, colors, etc. In a sense, it is related to the content of the logo, and symbolizes the abstract connotation of the logo object through metaphor and description. Implication refers to the use of images similar or suggestive to the logo to express the content and characteristics of the logo through innuendo, suggestion and indication. Simulation technology: the technology of imitating or comparing the characteristics or meanings of marked objects with images of things with similar characteristics. Visual sense technique: the use of simple and unique abstract graphics, characters or symbols, without special meaning, gives people a strong sense of modernity, visual impact or comfort, which is eye-catching and unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express symbols.